We all know that Alia Bhatt is an actor par excellence but lately, it isn’t her movies that are trending, it’s her social media game. Here’s why we feel so!
There’s nothing about Alia Bhatt’s filmography that hasn’t been discussed and decoded already. She started as a rather young actress in Student of the Year and with huge ambitions in her eyes, she went on to conquer the industry by just letting her work talk! We loved her as the fierce and bold Gangubai, we wept for her as Satyaand we rooted for her in Darlings. It’s clear that she is more than capable of giving her audience a vast range of characters and almost sort of becoming one with the character like a chameleon! But lately, I have been more intrigued by Alia Bhatt the content creator. I often find myself knee deep into her IG page or her skincare/make up vlogs.
As a fan, it’s interesting to see what your favorite actress’ skincare routine or go-to makeup regime looks like! And her videos also feel like it’s just a girlie helping out another girlie to feel more confident in her skin. Over the years, she’s also built a Youtube channel for herself where she shares everything from ‘A day in my life’ to her most recent video with her mom sharing her favorite mac and cheese recipe. It just makes her feel more accessible and relatable to her fans and helps build the Alia Bhatt brand overall!
In a viral interview with Allure, we saw Alia Bhatt applying her blush in a W pattern. The next thing you know, there were a 100 Reels of people trying to wear their blush the same way. Furthermore, the moisturizer that she used in the video, was pretty much out of stock soon after. She shared the interview on IG which helped gain a lot of views. It resonated with her fans because it felt like she wasn’t trying too hard to be a ‘makeup guru’ but just simply shared what her everyday makeup looked like!
Alia Bhatt’s fashion is something that we have been obsessed with for years! Together, with her stylist Ami Patel, the two always create looks that make it to every pap page and of course every Diet Sabya story! It isn’t just the red carpet looks that we’re in love with, it’s what she chooses to wear in her personal life too that has made many of us want to add that to our fashion mood boards! After every pivotal event, the actress shares pictures on her Instagram that go viral for a plethora of reasons but mainly so people can re-create their own version of it! Remember when during the press tour of Rocky Aur Rani Kii Prem Kahaani her sarees went absolutely viral each time she posted them on social media? Yes, all of us wanted to be as gorgeous as Rani at that point!
From food to skincare, Alia Bhatt’s YouTube videos have often given us an up close and personal glimpse into what her life really looks like. She’s made videos with her sister Shaheen and her best friend Akansha Ranjan just like any other creator would. And I’d be lying if I said that my friend and I haven’t tried some of the skincare products that she vouches for!
Her caption game is too strong!
From Raha’s pictures to celebrating at the Ambani wedding, somehow, she always has the right caption for every occasion. It is a very content creator-like trait to have - just having fun with your captions without thinking about how people would perceive it!
How she collaborated with other content creators for her brand ‘Ed-A-Mamma’
Alia Bhatt also has her own kids clothing brand called ‘Ed-A-Mamma’. To speak more openly about the struggles of motherhood, she collaborated with content creators like Juhi Godambe, Malvika Sitlani, Smrithi Khanna among others. It was a rather smart move on her part as collaborations are one of the pivotal parts of being a content creator.
She’s always up for these trending movie challenges
We’ve often seen her promote other films from Dharma or Ranbir Kapoor’s movies through challenges on social media. Her most recent one was for Mr and Mrs Mahi along with her best friend Akansha Ranjan, on the film’s most trending song ‘Dekha Tenu Pehli Pehli Baar Ve’. We’ve also seen her participate in challenges for Tu Jhoothi Main Makkar and her own film Rocky Aur Rani Kii Prem Kahaani.
Her most recent GRWM Reel has about 27 million views! She is simply seen putting on her own make up in it and the video ends with her skin just glowing like never before. But apart from this, she’s also shared BTS of her getting ready for more iconic events like the Met Gala and other pivotal award functions in India.
She also marks her presence on social media through podcasts!
Her recent podcast with Jay Shetty is trending all over social media. We’ve all seen small bits of it on our algorithm. In the candid conversation, she shares everything from finding her footing as a mother, her films, her relationship with Ranbir Kapoor, her equation with her school friends and her struggle with anxiety. Hence the conversation seems to have resonated with many who’ve followed her work so far!
Happy Birthday to someone who wears many hats and aces them all!
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