Starting this post with a pun – could I BE anymore clichéd? Matthew Perry might have turned 46 today, but, Chandler Bing continues to be timeless. Am I the only one who thinks this is the perfect definition of brand recall?
Bing – a – ling (read it in Janice Litman Goralnik’s voice) defined social media ethics even before the term was coined. Well, he might have been a bit socially awkward, but hey, he landed Monica.
So, here are some social media tips, from the ultimate hope for brands that wish to move out of the social friendzone – if you know what I mean.
Play by your strength
We all know how Chandler’s advises wound up. David proposing Phoebe – a Chandler brewed mess.
It is very important to play by your strength. Just because everyone is going gaga about a trend don’t jump the bus – just play by what you’re good at.
Stop at the right time
Yes, stopping at the first sign of resistance is a must.
If a particular user hasn’t responded, re-marketing might not be a very good idea. Also, numbers of posts don’t define engagement; it’s quality. Stop when you have to. Bing-O!
Consumers are always right
Only Chandler had the knack of taking criticism with a pinch of salt.
Even if the consumer is wrong, there is a way to address the issue; and if you’re at mistake – just accept it.
Know your audience
The way Chandler knew Joey – yes that is the way you need to know your audience. And you have that kind of data support.
Well, when Joey sets his mind on something he sleeps with it. Decode what you’re audience would want from you ultimately.
Rebrand to be user friendly
What is blah? Chandler is a hoot.
From a tractor to metal required in building ladders – no matter how serious or niche your product is, it is very important to brand yourself as user friendly.
Social media is not the only thing we have learnt from you; Happy Birthday Matthew Perry. Thanks for giving us Chandler Bing.