How will India’s budget 2025 empower the influencer economy? CFO, NOFILTR, Paritosh Shah decodes

CA Paritosh Shah, CFO, NOFILTR, outlines ways the new Union Budget 2025 will benefit the influencer economy and how creators can take advantage of it.

A lot is dependent on the Union Budget that is announced every year with renewed policies and regimes. With the introduction of the 2025 budget, various sectors have been trying to figure out its impact and how it will benefit their field. India’s influencer industry is growing rapidly, and the latest budget introduces policies that can give it a significant boost. With a focus on digital transformation and innovation, influencers now have more opportunities to expand their reach and earnings. There are a few policies that creators and influencers should consider to plan their financials for the year. CA Paritosh Shah, CFO, NOFILTR lays down a few of these policies and helps us understand how these will impact the influencer economy, 

Also Read: CA and financial educator Sakchi Jain helps simplify the Union Budget 2025

Here’s how the new policies will benefit content creators!

Better digital infrastructure

A strong digital infrastructure is essential for influencers, and the government’s focus on improving connectivity is a big step forward. Faster internet and better access will help creators reach more audiences and even develop their own apps or platforms to engage directly with fans.

Support for micro, small and medium enterprises (MSMEs) and startups

Micro, small and medium enterprises play a big role in influencer marketing, often partnering with content creators for promotions. The budget’s support for MSMEs will encourage more brands to invest in digital marketing, leading to better opportunities and higher earnings for influencers.

Tax benefits for new influencers

The revised tax regime, which exempts incomes up to Rs 12 lakh, is great news for small influencers starting their journey. This makes it easier for aspiring creators to focus on content without worrying about financial burdens right away.

AI and innovation: A new era for content creation

With Rs 500 crore allocated to AI development, content creation is set to become more advanced and cost-effective. AI tools can assist influencers with video editing, content recommendations, and audience engagement, allowing them to create high-quality content more efficiently.

Expanding international reach

The government’s new Export Promotion Mission will make it easier for Indian influencers to collaborate with global brands. Trade policies and tax treaties will ensure creators don’t face double taxation, making international partnerships more attractive and accessible.

What’s next for influencers?

This budget acknowledges the growing importance of the influencer economy. With better digital infrastructure, financial support, AI-powered tools, and global opportunities, Indian content creators are now better positioned than ever to turn their passion into a successful career. These policies set the foundation for a thriving digital ecosystem where influencers, brands, and entrepreneurs can grow together.

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