What do we know about the feud between two Caucasian creators over their Indian content? Let's find out

Jessica Vernekar and Hope's argument on who copied whose content has sparked conversations on the internet, and here's all we know so far.

If your algorithm allowed it, you might have come across a video where various creators of Indian descent and others share reaction videos on the feud between two white creators. The topic of discussion? The irony of watching them argue over who gets to share Indian culture with their audience because both of them are married to Indian men. While this situation may seem questionable, it has sparked a series of reactions that highlight the bigotry that many non-Indians have towards our people and culture.

Surely, it is not the first time that we have come across people of mixed culture sharing their experiences with a larger audience. Unlike any other content, Indians' obsession to watch people from other countries embrace our culture has always been a subject of fascination. It is something Indians take pride in, which is exactly why there is a large audience that loves watching pages like The Vernekar Family and AviAndHope. The two pages are based on the same idea: American women who have married into an Indian family and decided to share their experience of the same. But this time around, the two have started a conversation online because of the

How did it start?

The reason the two have recently become a topic of discussion online is not just because of their content but their little beef that started from it. The two Caucasian women make content around the same thing, with the same experiences and ideas of what it is like to be married into the Indian culture. But one of them, Jessica Vernekar from The Vernekar Family, decided to call out the other, Hope from the channel AviandHope, accusing her of copying her content. Jessica said, "I have a question for you guys. How will you feel if you create content for a while now, and someone starts doing the same content, like the same exact way you do it to the T. Same." While the video caught up with people recognising the creator she called out, Hope responded on why her content is not copied but something that came out of her experience that she shares with Jessica, considering how both are married into Indian families. While the two went on to justify their take on the issue and why each of their content deserves to be shared, people picked up on the argument for other reasons. One of Jessica's arguments was that Hope copied her very ‘niche’ content, a comment that she called out as an attempt to indirectly gatekeep the culture that she was not born into but came to associate with because of her marriage, like Jessica.

As these creators were focused on their content, the audience couldn't help but find the humour in it, considering how both of their content revolves around them cooking Indian recipes for their Indian husbands, which could not be claimed to be 'niche' or exclusive to themselves. People also raised the argument of cultural appropriation on both their parts. Both American women are often seen wearing a bindi and magalsutra, which are symbols of married women in India. While many viewed it as their way of embracing and respecting the culture, finding it pointless to criticise, others could not help but question their choice to wear it alongside Western outfits. They argued that even Indians do not typically do this. The conversation continued to explore how this debate over authenticity feels reluctant, particularly when individuals who marry into other cultures make their entire identity as content creators. This tendency often overshadows the real struggles faced by those cultures, ultimately highlighting their white privilege instead.

Also Read: ‘Morning shed’ - assurance for better skin or claustrophobia? Let's find out!

Here's how people have been reacting:

Voir cette publication sur Instagram

Une publication partagée par Cassandra Jerome (@casjerome)

View this post on Instagram

A post shared by Mr. Dogorion Dudeington III (@mrdogodude)To say that foreigners bank on India's massive internet-savvy population would be an understatement. Even then, who are we to call out these influencers who belong to this industry that thrives on sharing and creating content on things that resonate with their audience? Especially when that content may end up being similar in more ways than one.

View this post on Instagram

A post shared by JULIA CHA | Business & Leadership (@juliajcha)

View on Threads

View on Threads

View on Threads

What are your thoughts on this whole debacle? Let us know in the comments below.