#KetchupRewind: Here's a rundown of social media platform features that were introduced in 2024

This year saw platforms expand in terms of features, and there have been a bunch that work for both creators and the audience. Here's everything we liked in 2024.

Just like us humans, every year social media platforms need a glow-up that will help boost the online space. With the growing traffic and popularity of social media platforms, it is only fair for these platforms to come up with features that will benefit both the users and the audience. Content creation that relies heavily on them needs the right tools to help make them. Last year, we saw multiple social media platforms introduce new features that became an aid to the creator community. As this year comes to an end, we made a list of these platform features launched in 2024 that were both a hit and miss among the users.

Also Read - #CreatorRewind: Milestones that defined the year of 2024 for content creators

Here are some of the platform features of 2024:

Creator Lab: Instagram launched a new educational resource for aspiring creators called Creator Lab and shared information about the numerous product features released in recent weeks. Creator Lab contained content from creators, who shared their experiences and insights, including what they wish they had known when they started and what they have learned through trial and error. 

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Music on Instagram: Looking at how music is driving creativity and connections on Instagram, Instagram released adding music to our profile, in Content Notes. It also introduced the Multitrack Audio on Reels, allowing the audience the option to add up to 20 tracks to a single Reel.

Instagram Story: The Instagram stories also got an upgrade as people have an option to sent a direct notification to followers with the help of Notify sticker. The Reveal sticker was another feature that allowed creators to maintain secrecy and build intrigue. Cutouts also became a thing allowing people to be more creative with what they have to share. The Frames sticker was another feature that people have been using a lot this year.

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Comments on Stories: This new update lets anyone leave a comment on your Instagram Stories, making it easier to interact with others. Before, the only way to respond to a story was by sending a private message or emoji reaction, but now it’s a mini public forum right under your Stories. 

Notes on Reels: One of the most popular recent releases is the Notes feature, which has been updated allowing users to leave notes directly on Reels and feed posts. These notes, limited to 60 characters, will be visible for up to three days and can be seen by friends while scrolling through their feeds.

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Block Feature on X: According to the new update, as shared by X Engineering, blocked users will be able to view posts shared by people they were blocked by, if they have set their accounts as public. While they can still view the posts, they won’t be able to engage with them. 

Soon we’ll be launching a change to how the block function works.

If your posts are set to public, accounts you have blocked will be able to view them, but they will not be able to engage (like, reply, repost, etc.).

— Engineering (@XEng) October 16, 2024

Snapchat's Unified Monetization Program: Snapchat is making it easier for creators to earn money with its new Unified Monetization Program. This program adds ads to creators' Stories and longer Spotlight videos, giving them more ways to make money.

Community Space on YouTube: YouTube’s latest feature Community Space will allow creators to create their own communities where they can interact with the users through posts.

Instagram subscription: Instagram introduced a new feature designed to enhance the subscription experience for both creators and their followers.

This article is a part of our #LetsKetchup series that sums up the year from our perspective! 

For more creator-related content, follow us at @socialketchup