#CreatorRewind: Off beat influencers who stole the show in 2023

Smrithi Mohan
New Update
non-influencer influencers

2023 was about people taking the 'influencing' bit of content creation seriously. Here's a list of some off beat influencers of 2023 we loved!

About a year ago, if one was asked to list down creators and the genres they make content in, the list wasn't as vast. But this was not the case in 2023 considering how many decided to take up content creation to promote or talk about something they love. People were using their vocabulary and style to communicate which later became 2023's popular online trend. The audience awaited to see what these influencers had in store for them and soon these offbeat infuencers gained a lot of popularity. From people selling properties to ones not wanting people to spend money on random stuff without research, they were the stars this year and you need to know about them!

Also Read: 

You cannot miss out on these stars of 2023! - content is needed for them all!


Ravi Kewalramani

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This article is a part of our #LetsKetchup series that sums up the year that was from our perspective! Hope you enjoy reading this series this time of the year!

property influencers Off-beat Influencers deinfluencers