SK Creators' Roundtable 2024: Content creators share their two cents on learnings, reflections and more from 2024

The internet's favourite creators sat down to share their thoughts and ideas about content creation in 2024, growing trends, creators' perspectives of the art and more at the Social Ketchup Creators' Roundtable.

2024 was quite an eventful year for the creator community, especially considering how they were able to expand their craft and venture into different aspects of the entertainment industry. As we said goodbye to the year, Social Ketchup hosted a roundtable with creators to understand what the year was like for them and the community. The discussion saw them opening up about their personal wins, lessons they learned and unlearned, connections they made, what worked for them and more. In this Creator Roundtable, hosted by Founder and Editor Mrinil Mathur Rajwani, we bring together top industry voices, Nikhil Taneja, Prableen Kaur, Mayuresh Gujar, Tarini Shah, Srishti Garg, Hamza, and Priyanshu, to discuss the evolution of content creation and the creator economy in 2024. 

While these creators talked about celebrating personal and professional milestones, they also dived into the complexities of monetization. Some suggested that monetizing content is easier when it educates, evokes feelings, or is entertaining. Others shared their own insights on this topic. Through their personal experiences, these creators highlighted how it’s an unpredictable space when it comes to what works and what doesn’t as they expressed facing the challenge of staying consistent without burnout. With the creator space becoming increasingly competitive, this roundtable provides valuable insights on navigating the ever-evolving industry and thriving in the future of content creation. 

Catch up on the entire discussion here!

Rock it served as the Beverage Partner for the roundtable.

How do you think the content industry grew in 2024? We would love to hear your thoughts too.