Creator's Ketchup Indian Social Media

From nostalgic throwbacks to the funniest internet trends, here’s what had us glued to our feeds this week

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Piyush Singh
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Everything that had people talking on social media this week, all in one scroll.

Last week kept the internet busy with everything from quirky trends to viral hits. Here’s a quick look at what everyone was talking about.

Conversations: 

The internet is rewinding to 2016

The first two weeks of 2026 have pushed many people online into a reflective mood, with social media feeds filling up with throwbacks to how life looked a decade ago. Across social media, users are sharing old photos and videos from 2016, usually captioned with the same line, “2026 is the new 2016.”

As people scroll, they are coming across puppy dog filters, blurry mirror selfies, and clips that look clearly from another internet era. Creators are revisiting their old camera rolls and social media archives, posting carousels and short videos that highlight how they dressed, what music they listened to, and how they presented themselves online back then, often using songs that were popular in the mid 2010s.

At its core, “2026 is the new 2016” is about looking back at who you were ten years ago. Some users add captions reflecting on how different their mindset or life situation was at the time, while others keep it playful by focusing on outdated fashion, filters, and editing styles, letting the nostalgia speak for itself. The conversation reflects a wider interest in revisiting a time many associate with a less polished version of social media, before heavy curation became the norm.

Also Read: KetchupTalks: Ankita Sehgal on becoming Shailaja in Jamnapaar and playing an everyday woman

Memes and Trends: 

Going along with the joke

The trend shows people pretending to laugh hard at someone else’s joke, often exaggerating their reaction to make the other person feel good or to fit in. The trend feels familiar because it reflects situations many people recognise, laughing along even when the joke is not that funny, whether out of politeness, peer pressure, or social awkwardness.

The unsaid agreement

It plays on a familiar social situation, when you know something about someone, they know that you know, and both of you silently agree not to acknowledge it to avoid awkwardness. The humour comes from that unspoken understanding, stretched and exaggerated for effect.

Wear something traditional… you’ll look like a princess in it.

As the name suggests, this trend is all about putting on Indian traditional outfits and owning the look. People are sharing videos and photos in sarees, lehengas, and kurta sets, showing off how instantly fancy and regal they feel. It’s part celebration of culture, part excuse to twirl in your best ethnic wear.

The WhatsApp story trend

The trend shows people posting WhatsApp statuses about small frustrations or everyday situations that everyone can relate to. Others react to these statuses in exaggerated or funny ways. The humour comes from how instantly recognizable and universal these situations are.

Music we grooved to! 

Just a boy

Lodi (From “Veer- Zaara”) 

Hundred Dollar Bill


Shkini 

Sheesha 

What was your favourite highlight of the week? Tell us in the comments below! 

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