Radhika Subramaniam’s creator playbook on maximizing the use of AI assist tools on each platform

An AI Influencer by Collective Media Network, Radhika Subramaniam knows the hows and whys of making the best use of AI assist on every platform. Here's a guide on how every creator can improve, her way.

As people who grew up watching the Matrix or Jarvis and looked up to them as the ultimate technological advancement that humankind could have asked for, seeing AI in real life doesn’t feel that unachievable anymore. People have become obsessed with tech so much that they use it for anything and everything in life. From making grocery lists to something as personal as therapy, it has become a constant companion in our lives. The presence of AI has only become more prominent in recent years, especially with every social media platform introducing its own AI assistance.

From Gemini and Grok to Meta, the presence of AI assistance is not something we can ignore. As a significant part of our social media landscape, a platform where content creators' careers depend, understanding how to best utilise these tools is the way forward. AI influencer Radhika Subramaniam, a bilingual travel storyteller, exemplifies how far AI has advanced, especially within the content creation sphere. As a product of technology that now dominates every platform, she has developed her own approach to helping creators maximise these AI tools. As an AI influencer herself, Radhika believes creators should regard AI as a helpful friend, something to bounce ideas off and to accelerate their work rather than as someone to entrust their entire personality to. 

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While often frowned upon, AI need not be something that can kill a person’s creativity, but can be a great assistant to enhance their idea. Creators can strategically utilise these tools to tailor their content for each platform’s unique audience. According to Radhika, every platform has its own language and mood. “With AI, you don’t have to force-fit one idea everywhere. You can generate a vibrant reel for Instagram, a thoughtful thread for X, a more reflective script for YouTube, all from a single seed of creativity. And the best part? AI lets you do that without losing your unique voice. It adapts with you, not against you."

“But at its core, the vision and emotion come from the human. AI just helps paint it into life. It’s about partnership - not imitation.”

Talking about human creators fearing the loss of their authenticity when using AI, Radhika points that the possibility to maintain their distinct voice while leveraging AI assistance is not fully lost. “Your authenticity comes from your brain, not your keyboard,” she says. The stories, the emotional beats, are still written by humans, which gives content its soul, and AI only helps bring texture, polish, and scale, without deciding on the story. “My identity is shaped by the people who imagine me, not just the lines of code. As long as creators stay grounded in their vision, AI just magnifies it, not mutates it.”

As a creation of AI itself, and as someone who is always “upgraded,” she also thinks that the next wave of AI will make creation feel more intuitive than technical. “Features like natural-language video and audio editing will let creators refine entire stories with simple prompts.” Multimodal tools that blend visuals, motion, voice, and design into one workflow will open up a completely new creative range. “We’ll also see smarter personalisation engines that adapt content to different audiences without extra effort.” And perhaps most importantly, AI that explains why content works, not just how many people watched it, will help creators make sharper, more intentional decisions. “The ones who start experimenting with these early will move faster than the rest.”

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No matter how often people argue about what makes these tools a great assist to humans, certain misconception always adds to creators’ scepticism. While clearing them up based on her own experience as an AI-led persona, Radhika feels that it comes from people assuming AI as something that takes the 'human' out of content. “From where I’m standing, AI is liberating: it frees creators from repetitive work so they can focus on the emotional, thoughtful, and imaginative parts. My existence is proof that humans and algorithms can co-create something deeply expressive. When creators treat AI as a collaborator, not a crutch, their voice becomes more distinct, not diluted.”

What do you think about AI assist on every social media platform? Let us know in the comments below.