While the core of a good storytelling video is the story itself, a little focus on the details can make it look a lot more polished. Valarie Lisitsyna’s series might just be your cue to get those details right.
There’s a storyteller in all of us and for the longest time, storytelling remained a privilege accessible only to a selected few. But over the last decade, social media platforms have slowly shifted that power, giving access to those who were once just passive viewers. We jumped from Vine clips and Tumblr posts to long-form YouTube videos and the formats that intrigued us have changed. Today, the popularity of mini-series and short, narrative-driven videos on platforms like Instagram is proof of how storytelling has become more bite-sized, accessible, and addictive than ever. These formats let people tell stories across Reels or carousels, often in episodes that leave you wanting more and have found a strong place in how we consume content today.
But with this change, audience expectations have changed too. They now naturally expect the video to be polished, with visual hooks that can hold attention within seconds. For beginners, it's easy to overlook the tiny things like the background noise, font colors and sizes, typeface choice, transitions or color grading that actually shape how a story feels. Of course, the heart of a good video is always the story itself, but putting just a little effort into how it's presented can take you a long way. For those eager to learn and grow, content creator Valarie Lisitsyna’s storytelling series is a great place to start as she breaks down how the smallest creative decisions can make the biggest impact on your narrative.
Also Read: “Who Am I, Really?”: Dr Era Dutta on the content creator identity crisis and ways to deal with it
Here are some of our favourite picks:
With so many stories competing for our attention, what makes you stop scrolling and watch a video till the end? Tell us in the comments below.
For more suggestions, follow us on @socialketchup