/socialketchup/media/agency_attachments/2025/01/15/2025-01-15t065936648z-magazine-logo-black.png){kind=logo}
/socialketchup/media/member_avatars/2025/09/07/2025-09-07t152351275z-whatsapp-image-2025-09-07-at-85341-pm-2025-09-07-20-53-51.jpeg )
Follow Us/socialketchup/media/media_files/2025/11/10/1000421089-2025-11-10-16-39-24.png)
From creator collabs to major platform updates, this week’s been packed with action. Here’s everything you might’ve missed in our weekly roundup.
Revant Himatsingka has brought his protein brand “Only What’s Needed” (OWN) to quick commerce for the first time through Instamart. The launch coincides with Instamart introducing a dedicated ‘Protein’ section on its app, expanding its focus on health and nutrition products. SufiMotiwala has made it to the British Fashion Council’s NEW WAVE: Creatives 2025 list, which celebrates 50 young names influencing the future of fashion. Known for making fashion easy to understand and fun for everyone, Sufi is one of the few Indians on the list. Ashish Chanchlani has teamed up with Bosco Martis and Caesar Gonsalves for a new track for his upcoming series Enaki under BLM Music. Meanwhile, Shreya Kalra and Rishabh Jaiswal star in the music video Mohabbat.
Social media platforms have rolled out a series of updates aimed at improving creator tools and user experience. Snapchat’s parent company, Snap Inc., has partnered with AI search startup Perplexity to bring its real-time answer engine to the app starting in early 2026. The feature will let users get instant, AI-powered answers within Snapchat’s chat interface, alongside the existing My AI chatbot. The move is aimed at making it easier for Snapchat’s users to search and explore topics without leaving the app. Instagram, on the other hand, has introduced a new “Competitive Insights” feature in its Professional Dashboard, helping creators compare and better understand their account performance in context. The platform has also updated its Edits video editing app with 28 new video effects, colour correction tools, and customizable caption animations. Rolled out on November 5, 2025, the update gives creators more control over text and visuals and it’s all free and without watermarks. YouTube has joined in with its own analytics upgrade, adding a new feature that lets creators separate organic and paid traffic metrics. Channels can now filter views, likes, comments, shares, and watch time to see how unpaid and promoted content perform individually.
Also Read: What are the Gen Zs investing in? Shruti Kohli breaks it down for us!
Take a look:
What was your favorite highlight of the week? Tell us in the comments below!
For more such content, follow us on @socialketchup
/socialketchup/media/media_files/2025/10/15/desktop-leaderboard-2025-10-15-12-55-48.png)