From new moves by creators to platform updates that could change how we scroll, here's a weekly roundup of what's been happening across the digital space this week.
Abhyudaya Mohan, Gautami Kawale, and Ujjwal Chaurasia became the first Indian content creators to be exclusively invited to the Bahrain Grand Prix 2025. The trio experienced the high-speed action of Formula 1 up close. Gaurav Taneja may not have landed a deal on Shark Tank India for his brand Beast Life but he bounced back strongly; he partnered with cricketer Rinku Singh, taking his fitness brand to a whole new level. Nykaa recently celebrated its 13th anniversary with a hilarious twist, teaming up with creators Darshan Magdum, Rakesh Sharma and Parveen Kumar. The trio added their signature humor to the campaign, bringing a fun and relatable spin to the milestone. WWE Superstars Liv Morgan and Dominik Mysterio recently sat down with Meta India for an exclusive chat, where they spilled some fun behind-the-scenes secrets of WWE.
This week, social media platforms rolled out a bunch of interesting new features aimed at making the user experience more personal and engaging. YouTube is expanding its crowd-powered ‘Hype’ feature to help smaller creators get noticed. Not only that, Instagram has rolled out a new feature called Blend, designed to let two users create a shared Reels feed based on their combined interests.
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