From creative collaborations to new releases, here are all the creator updates from this week that you won't want to miss.
Shlok Srivastava’s brand, Layers, has entered into an equity-based design partnership with UK design firm Seymourpowell. With this collaboration, Layers aims to redefine the global wearable market by combining cutting-edge Indian innovation with world-class design expertise. Meanwhile, Lilly Singh’s first leading feature film Doin’ It, a bold and witty take on sex education, has been picked up by newly launched U.S. distributor Aura Entertainment. Parul Gulati just dropped a powerful new anthem, Marzi Ki Malkin, and it’s all about owning your choices and chasing your dreams. With Sunidhi Chauhan’s fierce vocals and Yashraj Mukhate’s energetic composition, the track celebrates self-worth, independence, and unapologetic ambition.
Myntra’s latest campaign for its 30-minute beauty delivery service, Myntra Now (MNow), features content creators Sakshi Shivdasani and Ayesha Kanga in a playful, stylized ad. The ad film shows the duo getting ready for their mugshots, but instead of panicking, they decide to glam up for it, prompting a last-minute beauty order through Myntra Now. In a one-of-a-kind experience, India recreated the thrill of Squid Game Season 3 with a live event featuring 19 popular creators and one lucky fan. With over 900 people cheering them on, the unscripted gameplay brought out the drama and tension that fans loved. Creators like Ashish Solanki, Urooj Ashfaq, Sourav Joshi, Awez Darbar, Vishnu Kaushal, Kashish Kapoor, Sakshi Shivdasani, Apoorva Mukhija and others went head-to-head in the high-stakes challenge. Ujjwal Chaurasia and Anshu Bisht brought their passion for speed from screens to the red carpet as they attended the world premiere of F1: The Movie in New York City. Their presence added a burst of excitement and energy to the high-octane event.
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