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Weekly Roundup: Yashraj Mukhate has teamed up with Tic Tac for their new campaign, Instagram rolled out two new metrics for users

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Piyush Singh
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From interesting collabs to show announcements, there’s plenty that creators have been up to lately. Here’s a quick weekly roundup you’ll want to scroll through.

Yashraj Mukhate has collaborated with Tic Tac for its 2025 digital campaign Refresh Your Vibe. As part of the campaign, he composed a jingle titled Thik Thak Life, reflecting the brand’s playful and youthful identity. Speaking of interesting collaborations, Saloni Kukreja’s brand Indu Ice Cream partnered with Fenty Skin for a limited-edition Kulfi Matka collection, inspired by the launch of the Treatz Lip Oil.

Agasthya Shah has introduced his brand-new show Gen Z is Doomed on YouTube. The series explores the quirks, challenges, and everyday realities of being part of Gen Z, all wrapped up in Agasthya’s signature wit and storytelling. Avanti Nagral begins her new series The Green Flag Academy, focusing on important conversations around relationships. As the festive spirit of Ganesh Chaturthi begins, Abhishek Malhan has released his new devotional track Ganraya. 

Instagram has introduced two new metrics for users, retention rate and skip rate. Retention rate shows how long people watch your Reels, while skip rate highlights when viewers scroll past. Knowing these numbers is important because they point out which videos keep your audience engaged and which ones may need a different approach.

Also Read: Lights. Camera. Creators! YouTube Fanfest returns to Mumbai on September 11

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What was your favorite highlight of the week? Tell us in the comments below! 

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