We spoke to content creators about their thoughts on how social media has changed the way women are perceived and their personal experiences during this shift.
We’ve all heard about the power of community and how people coming together can drive change. Whether for better or worse, it’s fascinating to think how major societal was driven by the collective support of people rallying behind a cause. It’s easier to build such a tight-knit community when one has access to a platform that helps them express their opinions. Considering how women often struggled to fully express themselves, their narratives were often shaped by traditional media. This left little room for women to share their own stories or challenge the norms that were imposed on them. The famous quote by Virginia Woolf, "A woman must have money and a room of her own if she is to write fiction,” makes you wonder—how many ideas, how much creativity, how many untold stories went unnoticed simply because women didn’t have the platform or the space to share them?
Today, we have social media as a massive platform that is open to anyone with a phone and an internet connection. It’s a space where women now have the power to speak up, to share opinions, whether they’re celebrated or criticized, and most importantly, to be heard in ways that were simply impossible before. Over the last few years, we’ve seen women come together, raise their voices, share their stories, and start conversations that have not only educated us but opened our eyes to things we might never have known otherwise. This shift has been incredible, but it also leaves us wondering: do all women experience this sense of empowerment in the same way?
To get a glimpse into how different women view this visibility and freedom, we reached out to some content creators who’ve found their voices online. We spoke to Aashna Bhagwani, Anamika Singh, Monalisha Mahapatra, Mansi Gulati, Manu Bisht, Tanvi Karekar, and Aditi Mishra to understand how they see this change and what empowerment really means to them in a space where everyone can have a say.
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Here is what they shared!
Monalisha Mahapatra, "Social media has changed the way women navigate the world, giving them a platform to share their stories and connect in ways that were once unimaginable. What’s most inspiring is seeing women from Tier 2 and Tier 3 cities step forward and claim space that traditional media never fully offered them. As a creator, the most rewarding part is hearing from women who say, “Because of you, I started creating content.” It’s about more than just fashion or beauty—it’s about confidence, self-expression, and community.
For me, representation is everything. I’ve had women tell me they hesitated to wear saris or short dresses because they thought their bodies weren’t “right” for it. But when they see me owning my style, they feel encouraged to embrace their own. Social media isn’t just about showcasing trends—it’s about helping women feel seen, heard, and celebrated."
Aditi Mishra, "My Instagram feed is a constant reminder of how powerful women are. It’s a space where ideas, outfits, thoughts, and movements intersect, shaping the way I see the world every day. Social media has built a community where women—regardless of background—can connect, uplift, and share experiences that might otherwise go unheard.
For me, Instagram is a creative outlet. Through my styling process and my satirical series, Women Tea, I engage with like-minded people who understand the joy of dressing up for the female gaze or discussing real-world issues in a way that feels both lighthearted and insightful. Some may scoff at the idea of women changing outfits on the internet, but honestly? Seeing a woman confidently express herself makes my day. More voices, more stories, more visibility—social media is making all of that possible."
Tanvi Karekar, "Social media has redefined success for women. With no gatekeepers dictating the conversation, women now set their own narratives and make informed choices about what works for them. It’s empowering to witness this shift, where diverse voices finally have a platform.
However, this space also comes with challenges—scrutiny, pressure, and unrealistic expectations. As creators, we have the opportunity to counter this by fostering a culture of confidence and authenticity. The goal isn’t just visibility but meaningful representation that encourages women to embrace their individuality without fear."
Manu Bisht, "Social media has amplified women’s voices across industries—whether in beauty, finance, travel, or comedy. The sheer range of female creators shaping conversations today is inspiring.
That said, there’s still an underlying pressure to conform to certain expectations, and the scrutiny can be intense. But the difference now is that women have the power to push back, tell their own stories, and be heard. That’s a major shift, and it’s only growing stronger."
Mansi Gulati, "As an author and advocate for Face Yoga, I’ve seen firsthand how social media empowers women to showcase their expertise and passions. It has created opportunities for education and self-care, making wellness more accessible to a wider audience.
However, the digital space also brings unrealistic beauty standards, making it easy to fall into the trap of comparison. That’s why I believe creators have a responsibility to encourage authenticity and self-love. At its best, social media should be a place where women feel inspired rather than pressured."
Aashna Bhagwani, "Traditional media used to push one idea of beauty and success, leaving little room for diversity. Now, social media allows women of all backgrounds, shapes, and experiences to take control of their own narratives.
While this progress is incredible, there’s also a downside—the constant cycle of comparison. Scrolling through highlight reels can make anyone question if they’re doing enough. But the biggest win? Women are no longer waiting for brands or magazines to represent them—they are representing themselves. And that, to me, is the most powerful change of all."
Anamika Singh, "Social media has reshaped how women are perceived and how they perceive themselves. It’s no longer about external definitions of beauty or success—women are writing their own stories, breaking outdated norms, and turning passions into careers.
At the same time, the users are becoming more aware. Filters and unattainable beauty trends are losing their grip as women push for authenticity. There’s still work to be done, but the shift towards real, unfiltered conversations is something worth celebrating."
Hussna, "In the past, mainstream media had a narrow idea of beauty and success, making many women feel invisible. But now, platforms like Instagram and YouTube celebrate individuality. As a content creator, I’ve found it empowering to embrace what makes me unique—like my unibrow. Features once seen as flaws are now celebrated, and the conversation is shifting toward inclusivity and authenticity. Female content creators play a huge role in this change. We’re setting the tone, showing that there’s no one right way to be a woman. Social media has given us the power to shape how the world sees us—and how we see ourselves. Social media has reshaped how women are perceived and how they perceive themselves. It’s no longer about external definitions of beauty or success—women are writing their own stories, breaking outdated norms, and turning passions into careers. At the same time, the users are becoming more aware. Filters and unattainable beauty trends are losing their grip as women push for authenticity. There’s still work to be done, but the shift towards real, unfiltered conversations is something worth celebrating."
What are your thoughts on this shift? Tell us in the comments below!
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