Netflix issued an apology on Thursday after thousands demanded the immediate removal of the controversial French film Cuties from the streaming platform.
A french movie, about an 11-year-old who fights with her family to join a free-spirited dance crew, has been called out in an online campaign for sexualising young girls. Originally titled Mignonnes, Cuties, premiered at the Sundance Film Festival, where it won a jury award for directing.
Netizens are calling out the Cuties movie poster- which shows four young stars posing in costumes baring their legs and midriffs. Netflix issued an apology for its promotional material but didn't announce anything regarding taking down the film which is set to debut globally on September 9.
A campaign to delete the title started on Change.org and sought too many signatures which led to Netflix’s apology. But it did not go over well with those who are demanding the ban for the film and are of the opinion that alteration in the poster is not enough.
We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.
I just found a trailer for the movie "Cuties" on Netflix and the blatant sexualization of young girls is DISGUSTING. No one wants to see their child dressed and posed like this. WHY IS NO ONE IS TALKING ABOUT THIS? #cuties@netflixpic.twitter.com/a4rWey3cuj
So #Cuties has sexualised 11 year olds to the point where Netflix has to limit it to a TV-MA rating (mature audiences only). The idea that this film features children and yet it is designed to entertain an adult gaze is truly disturbing. Fix up @netflix#NetflixPedofiliapic.twitter.com/Wus3miDTnn
Any moment now people are going to start saying stuff like "if you think it's sexualized maybe you are the sick one". This is what predators do. They make you doubt yourself. This is how they convinced you that sex work is work and that women's boundaries are "bigotry"#Cutiespic.twitter.com/7owibKFtMn
As an uncle to eleven and eight year old nieces, I find this poster in remarkably bad taste. It’s absurd and just plain gross advertising. @netflix#cutiespic.twitter.com/xVeliV6nj1
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