When brands leveraged #Demonetization wave

Aishwaria Sonavane
New Update
When brands leveraged #Demonetization wave
With wits pouring in we don't think that this Pandora's Box is closing anytime soon.
The Central Government took the country by surprise after announcing the ban of Rs. 500 and Rs. 1000 notes  in the awe to fight against black money. Instantly after the announcement, along with meme generators, tweeples and social media fanatics, brands too got into tweeting and posting.

Considering the fact that its already been a while since the new operation took over, some brands still haven't gotten over it thus keeping the political buzz heated.

Knocking us off their wits and wordplay, some brands have managed to clinch on the current news and turned it in their favor.


Emphasizing further on their tag line ‘Paytm Karo’ the brand wittily uses their tagline. Afterall, this decision from the Government's  led to an extremely fertile land for marketing for this brand.


Our food go-to rescue app has somehow never failed to display their sense of humor, as they do it yet again through their Twitter account.


It’s safe to say that this news has entirely gauged the attention towards all the online wallets, somehow turning the entire market towards them and trust me, they’re taking full advantage of this scenario.

Big Bazaar

Hypercity chain Big Bazaar came to salvage the frenzied population running around looking for a change of Rs. 500 and Rs. 1000.


Trash the cash, says FreeCharge yet another online wallet through Twitter did not miss the opportunity to garner plenty of attention.


Ola too stole some thunder from this ban when it promoted its Ola Money feature through just one tweet.


Saavn created a playlist 'Paisa' to join in the brand saga of the new announcement.


Social played it the other way where it came to rescue people by still accepting Rs. 500 and Rs. 1000 notes and systematically marketing this scheme in their benefit.

All India Bakchod

AIB always manages to tickle our bones and with this news they immediately embraced social media with a meme titled Rs 500 crore blockbuster.

Viveks - The Unlimited Shop

Finally, the season for all online pockets has arrived and how! In such situation of panic, the brand got your back.


Furniture brand Nilkamal making a brand connect along with the topical scrapping of Rs 500 and Rs 1000 released an enticing creative.


Time and again Durex has proven its witty and risqué humor and well, they do it again by making a wordplay out of this news too.

The massive news stirred social media hysterically leaving brands enough room to portray immense creativity.

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