Diipa Büller-Khosla takes her Indian skincare brand indē wild to the Cannes Red Carpet making it the First Indian Beauty Brand at Cannes Film Festival

From guest to host; beauty brand founder, influencer and activist Diipa Büller-Khosla bolsters South Asian representation at the 76th annual Cannes Film Festival, bringing her Ayurvedistry™ inspired brand, indē wild, to the prestigious red carpet.

For the first time in the history of the festival, an Indian-founded beauty brand will be hosting a curated ensemble of South Asian global talent featuring female self-starters leading the change in fashion, entrepreneurship, media, and entertainment. This iconic moment marks not only Diipa’s long-established affiliation with the world’s biggest film festival, but also emphasizes India’s growing relevance and presence in both global business and the luxury segment in particular.

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The collaborative effort will see Diipa joining forces with women of influence and impact – global music sensation, Raja Kumari, and content creator and actress, Dolly Singh – to honour and celebrate South Asian women from various walks of life who are paving the way for future generations.

The all-women trio will team up for a powerful, one-of-its-kind red carpet walk to support the cause of indē wild’s foundational concept AyurvedistryTM, where Ayurveda meets chemistry. This powerful juxtaposition of tradition and modernity ushers in a new era defined by South Asian pride, adding a little masala to the world as we know it.

Diipa Büller-Khosla states, “I am extremely pleased to join forces with these female self-starters who are leading the change in fashion, entrepreneurship, media and entertainment. This initiative not only reiterates my long-established affiliation with the world’s biggest film festival, but also emphasizes the South Asian community’s growing relevance across the world. It’s a moment of South Asian pride for me to transition from an attendee to a host this year at Cannes. Big love to Raja Kumari and Dolly Singh for trusting in my vision.”

Dolly Singh states, “My Cannes visit came to a full circle with this South Asian red-carpet walk. My last day at Cannes was a tribute to the brown skin renaissance and Indian fashion. South Asians across the world are making incredible strides in every field and this red-carpet walk was in a humble way a means of empowering this pathbreaking excellence. I’m super excited to have joined forces with Diipa Büller-Khosla and Raja Kumari. I’m grateful to Tarun Tahiliani for designing this beautiful saree for me”

Raja Kumari states, “I’m very pleased to have marked my maiden innings at Cannes with Diipa Büller-Khosla. I have always loved how she represents the South Asian community worldwide and is a fierce champion of representation just like myself. South Asians are truly taking over the world and this is our moment to shine!”

While Diipa Büller-Khosla is a Cannes veteran who was the very first Indian influencer to have walked the red-carpet way back in 2018, Raja Kumari and Dolly Singh have marked their maiden innings at the festival this year.

How do you feel represented by these powerful women on a global platform? Let us know in the comments below.

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