Indian Entertainment industry & Facebook join forces for the I for India concert

The I for India concert and fundraiser to Facebook Social for Good Liveathon saw 85+ top Indian and global stars to raise funds for GiveIndia Covid-19 relief fund. 

The Indian entertainment industry has come together for a home-to-home fundraiser concert - I for India, in partnership with Facebook and GiveIndia. All proceeds from the fundraiser concert will go to the India COVID Response Fund managed by GiveIndia. Associated with over 100 NGOs, GiveIndia is working on-ground to support the required interventions with prevention, healthcare infrastructure, livelihood support and essentials for people who have been affected by the pandemic and are in need. Aside from offline donations, people in many countries will also have an option to donate using the Facebook Fundraisers tool.

The vision behind the I for India concert was: 

• To entertain those locked down in their homes
• To pay tribute to those who are working on the frontlines, and
• To raise funds for those who have no work and no home and do not know where their next meal is coming from

The four-hour-long I for India concert was held live globally on Facebook on Sunday, 3rd May 2020 at 7:30pm IST and featured performances and personal messages from 85+ Indian and global stars. 

I for India’s Fundraiser is already active on Facebook and people can donate on https://fb.me/IforIndiafundraiser. People were also able to make a donation via the donate button next to the video while watching the concert. 

Also Read: Take a look at what our favourite influencers did over the weekend

Manish Chopra,  Director and Head of Partnerships, Facebook India, said, “We recently launched Facebook Fundraisers, that allow people to leverage the full scale and power of the platform, and their passion, to direct resources to initiatives that can protect and save lives. We’re grateful to the entertainment industry for coming together for the I for India Concert, which will benefit NGOs and charities that are right now working to provide food, shelter and healthcare to those who need it the most”.

Take a look at what some of the celebrities from the concert line-up had to say:

Priyanka Chopra - 

“Unexpected, uncontrolled, unparalleled. The coronavirus has forged a brutal path across the world, and in the line of fire is well - you, me and pretty much everyone across the world. Lockdowns, quarantines, social distancing - yeh hai humara naya normal. Khud ko surakshit rakhne ke liye hume ek dusre se dur rehna pad raha hai Phir bhi mann hi mann main hum ek saath hain, as always.”

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So happy to be a small part of #IForIndia- India’s biggest fundraising concert. I hope you guys are watching and donating.... it’s on right now!! Link in my bio. #SocialForGood 100% of proceeds go to the India COVID Response Fund set up by @give_india

A post shared by Priyanka Chopra Jonas (@priyankachopra) on May 3, 2020 at 10:03am PDT

Anushka Sharma 

“While we may be social distancing, and that’s the requirement. I don’t think we’ve ever been more connected. People helping each other, spreading awareness just so that we can protect each other and that is the victory of the human spirit.”

View this post on Instagram

A post shared by AnushkaSharma1588 (@anushkasharma) on Dec 9, 2019 at 9:08am PST

Rani Mukerji 

“Instances of child abuse have increased during the lockdown. I urge you all to stay more vigilant. If you see or hear anything, suspicious or odd please report it to the authorities immediately. My daughter Adira calls this coronavirus an invisible monster lurking in the streets, she tells me mamma, this monster will surely go away one day.”

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A post shared by Yash Raj Films Talent (@yashrajfilmstalent)

Anoushka Shankar 

“Humans have an incredible capacity for hope and resilience and finding new ways to help others who need more than we do. Every end is a new beginning." 

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From my (mum’s!) home to yours. Watch me on India’s biggest fundraising concert - #IForIndia, a concert for our times. Sunday, 3rd May, 7:30pm IST. Watch it LIVE worldwide on Facebook. Tune in. Donate now. Link in bio. #SocialForGood 100% of proceeds go to the India COVID Response Fund set up by @give_india (7:30pm IST=3pm BST, 10am EDT, 7am PDT)

A post shared by Anoushka Shankar (@anoushkashankarofficial) on May 2, 2020 at 1:29pm PDT

Zoya Akhtar

“May we remember the lessons learnt and never forget we aren’t above nature, we’re just a small part of it.” 

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Day 40 #sunday #frommyhometoyours #IFORINDIA the concert for our times ❤️ 7:30pm IST. LIVE worldwide on Facebook. 100% of proceeds go to the India COVID Response Fund set up by @give_india Tune in. Donate now. Do your bit. #bethere #SocialForGood LINK IN BIO

A post shared by Zoya Akhtar (@zoieakhtar) on May 2, 2020 at 8:29pm PDT

Shabana Azmi 

“It’s time we realised how interdependent we are on each other. Irrespective of caste, class, gender, religion, or country. It’s time for introspection. It’s time to shed our prejudices, it’s time to come together in kinship and harmony.” 

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Still from a film waiting to be released

A post shared by Shabana Azmi (@azmishabana18) on Apr 19, 2020 at 12:07am PDT

Katrina Kaif

“There are 1000s of frontliners and emergency workers who are putting their lives on the line every day in the fight against COVID-19. Every rupee we collect today will help equip these heroes better thus protect them better. So please help keep safe those who keep us safe.”