The consumer giant brand Unilever house has announced its decision to drop ‘Fair’ from its skincare product Fair & Lovely following all the extensive criticism against the same.
Unilever is one of India’s leading cosmetic brands that has been in the market for a long time. Through the years the company has been backlashed for stating that having fair skin is the only way to succeed in life and that a fair-skinned girl or guy is more likely to be loved by people through their Fair & Lovely product advertisement.
The global consumer giant on Thursday made an announced of re-branding its skin cream brand ‘Fair & Lovely.’ The announcement came after the brand received a lot of criticism over the brand name and its marketing communication being offensive and negative against dark skin tones.
We’re committed to a skin care portfolio that's inclusive of all skin tones, celebrating the diversity of beauty. That’s why we’re removing the words ‘fairness’, ‘whitening’ & ‘lightening’ from products, and changing the Fair & Lovely brand name.https://t.co/W3tHn6dHqE
— Unilever #StaySafe (@Unilever) June 25, 2020
The statement released by the brand said that they will remove words like fair/fairness, white/whitening, and light/lightening from its products’ packaging and communication and to evolve a more inclusive vision of beauty through its renewed skincare portfolio.
Twitter shared their reaction on the news:
glad to know that HUL finally realised that #FairandLovely is a BS concept.
— Savera (@saveragemusings) June 26, 2020
— Pro (@promitsanyal) June 26, 2020
— Ritika Sharma (@Ritika_Sharma97) June 26, 2020
Hindustan Unilever drop "fair" from Fair & Lovely because it were not making people fair#FairandLovely
— SABE (@thatleftyguy) June 26, 2020
— Nihit (@21nihit) June 26, 2020
When girls See #FairandLovely
— aniel-ani ?? (@ani_royal007) June 26, 2020
Fair in " Fare & lovely " Cream: pic.twitter.com/kAK1tA2Ydm
— maverick (@Atulsin__) June 26, 2020
— chill (@seriouslyfunnyt) June 26, 2020
— sirAKASHtic (@Dev_akash_) June 26, 2020
Dropping word 'Fair' from #FairandLovely so that racial discrimination controversy couldn't affect their business.
While still continuing to sell skin fairness products.
Hindustan Unilever Limited be like : pic.twitter.com/cXr199nKQd
— Aishwarya Jaiswal (@Aishwarya_32) June 25, 2020
— Aniket (@theanified) June 25, 2020