What The Folks, a new age web series is known for talking about family and relationships. From making us smile to melting our hearts, this show is all set to win hearts.
What The Folks Season 3 revolves around a married couple and sheds light on the bond shared between them and their families despite the difference in their thoughts. The third instalment of the show talks about the sweet and sour relationship between Nikhil and Anisha, played by Veer Rajwant Singh and Eisha Chopra and how they deal with an unexpected turn of events in their life. It talks about issues relating to ageing parents, differing expectations in a marriage, the empty nest syndrome, and life after divorce amongst many others.
For the third season, the makers of the show have partnered with Godrej Interio.
Commenting on the partnership Vishwanath Shetty, VP Sales, Pocket Aces says, “We are thrilled to partner with Godrej Interio on their first-ever branded content association. What The Folks is one of the longest-running series in India and the last two seasons received immense love from the audience. In the third season, we have tried to show the natural progression of families and the issues they deal with, integrating brands that become enablers in the process. Godrej Interio’s new campaign messaging and offerings fit seamlessly into the storyline.”
Ashish Jain, Head of eCommerce, Godrej & Boyce, commented, “Godrej Interio furniture helps in creating home spaces where families can enjoy moments of love, laughter, passion, and togetherness. Our brand campaign, Make Space for Life also focuses on millennials and Gen Z who are losing out significantly on creating strong family ties or spending quality time with friends due to pressures of demanding professional lives.”
Considering the nature of the show and the endeavour to connect to the digital audience Godrej Interior decided to partner with the 3rd season of the What The Folks. Have you watched the show yet?