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Your favorite beauty brands come to life in Leilani Green’s viral makeup series!

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Piyush Singh
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If you have ever wondered what your favorite brand might look like in human form, this series by Leilani Green will answer it for you!

Sometimes when you see a brand again and again it quietly starts to grow a personality in your head, even though on the surface it is just a name or a logo. You might not notice it at first but there is always a certain way a brand feels, some come across as elegant and polished, some are playful and loud, and others are calm and minimal, almost like real people you could meet in everyday life. Most of us never really talk about it and we just leave those thoughts tucked away in the corners of our imagination, but when you stop to think about it, it is fascinating how a product can end up carrying such a strong identity that it feels alive. 

That is exactly the space creator Leilani Green plays in and that is what makes her work so interesting to watch. She makes makeup videos that are already fun on their own but in this one series, she takes things further by imagining what different beauty brands would look like if they were actual humans. Leilani then uses their own products to build a makeup look that reflects the personality she has envisioned for them. At first it feels a little strange to see but very quickly you find yourself nodding along and thinking yes this is exactly how I would picture this brand if it suddenly walked into the room, and it makes a surprising amount of sense.

Also Read:Nihareeka Singh's go-to guide for a flawless festive makeup that lasts all-day!

If you want your mind blown, you should check out these videos:

What are your thoughts on her series? Share them with us in the comments below.

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