Are You Tired Of Creepy DMs? So Are We. #IgnoreNoMore a much-needed movement launched by Malini’s Girl Tribe and Huzaifa Lightwalla!

The pandemic has spread its tentacles into just about every area of life at this point, forcing us to change our behaviours significantly. This has led to a sharp increase in digital activity, as amidst this lockdown period alone, over 87% Indians have reportedly turned to social media for all sorts of content consumption, says a survey conducted by Hammer Kops. And according to cyber experts, this has led to an alarming surge in cybercrimes such as sexual harassment, abuse, stalking, trolling and rape threats, as miscreants take advantage of the globe’s new-found dependence on the virtual world.

Traditionally, many men and women are taught to simply ‘ignore it’ – making many of us resign ourselves to thinking this is all that one can do. This attitude has, however, caused much mental harm and keeping silent is simply not a pliable solution anymore – these are crimes punishable by the law. Keeping the current scenario in mind, Malini’s Girl Tribe and Huzaifa Lightwalla, (Founder and Creative Director, Studio 7 Design & Advertising) have launched a campaign to build awareness and take strict legal action against these abuses. Under the #IgnoreNoMore social media campaign, Malini Agarwal (founder of MissMalini Pvt. Ltd.) has personally curated a series of educational webinars with experts from the industry who will join hands to encourage rapid and strict action against cyberbullies and cybercrime.

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As you know cybercrimes like sexual harassment, abuse, stalking, trolling and rape threats are rampant online, and increasing at an alarming rate. All this time we have been told to "just ignore it", and for the longest time we have resigned ourselves to thinking that was all we could do. But that's not true! It is against the law and absolutely punishable. @malinisgirltribe and @studio7advertising are launching a campaign to build awareness and take strict legal action against these perpetrators. They spam our comments, creep into our DMs and overwhelm our lives (even on Instagram LIVE!). As we move to the "new normal" of living our virtual lives, the impact on our mental and emotional health is insurmountable. Most importantly, this is not just a cause for women. This is a problem that damages us all, and makes social media a nightmare for many. We have finally found a way to take action against the abusers via the cybercrime division. Which means we can actually make a difference and need to educate everyone on their rights and the creeps of the consequences. We are launching this social media campaign, as well as a series of educational webinars with experts from the industry to take rapid and strict action. I really appreciate your support and empathy. Let's take out the trash together. Thank you @teesuperfly @shveshve for lending your voices and our deepest gratitude to @shubhamcybercop for encouraging us to speak up. Help us #IgnoreNoMore ???‍♀️??‍♂️ #malinisgirltribe #sexualharassment #trolling #abuse #stalking #socialmedia #accountability #rapethreats #mentalhealth @huzaifalightwalla

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India figures among the top five countries to be affected by cybercrime. However, Maharashtra Cyber Department has only been able to register 410 offences so far and have arrested 213 persons in connection with these.  Though Central and state agencies are constantly at work, the vulnerabilities are more pronounced, the threat more real.

Malini Agarwal founder MissMalini and Malini’s Girl Tribe opines, “They spam comments, creep into our DMs and overwhelm our lives (even on Instagram LIVE). As we move to the “new normal” of living our virtual lives, the impact on our mental and emotional health is insurmountable. Most importantly, this is not just a cause for women, but equally traumatising for men as well. This problem deeply damages us all and makes social media a nightmare for countless. We have finally found a way to take action against the abusers via the cybercrime division. Which means we can actually make a difference and need to educate everyone on their rights and the creeps of the consequences.”

Via this campaign, Malini’s Girl Tribe is spreading awareness of our digital rights and encouraging action via active dialogue, whilst educating all men and women to come forth and report more cases. It also aims to aid those accused by helping them understand the repercussions of their actions, which in many cases, are innocent youngsters who may be doing this to seem ‘cool’ and to ‘fit-in’.

We can do this by spreading awareness and making a list of the abusers you want to report, including their usernames/ URLs/handles to the cyber cell in Mumbai for a legal investigation (cyberpst-mum@mahapolice.gov.in, shubhamcybercrime@gmail.com). By gathering their virtual information and screenshots to help in the case as evidence, we can also make an online complaint on www.cybercrime.gov.in ” adds Malini.

Answering this call are celebrities and influencers such as Teena Singh, Shweta Salve, Nitin Mirani, Aashka Goradia, Faye Dsouza, Rohit Roy, Acquin Pais, Siddhant Kapoor, Shibani Kashyap, Manasi Scott, Narayani Shastri, Pia Trivedi and many more!

Also Read: #BoycottAirAsiaIndia trends on Twitter after pilot-creator Gaurav Taneja shares a video of reason behind suspension from his pilot job

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Creative thinker, writer and an orator, Chayanika Roy is a passionate journalist in making who loves to explore new opportunities, meeting new people and undertaking dynamic challenges. As an enthusiastic traveler, she enjoys capturing the beauty and culture of the places she visits. She has endeavoured in various fields including- content writing, photography, screenplay writing and social media. Writing for a national publication and working with organizations has given Chayanika a better sense of the creative field where she is stepping in.