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Shenaz Treasury is one of those rare gems who has used social media in her own unique style to bring us unheard local flavors and stories from the hidden corners of the world, one Reel at a time!
Lifestyle isn’t just about keeping up with trends, it’s about discovering ways of living we didn’t even know were possible. And while glossy magazines once defined that genre, today it’s Instagram that feels like the world’s lifestyle journal. That’s where Shenaz Treasury comes in, a creator who doesn’t just curate life, she chases it, questions it, and turns it into stories you can’t stop watching. Most people still remember Shenaz asAlisha, Rajiv's (Shahid Kapoor) girlfriend in Ishq Vishk. But long before she was seen standing against Payal (Amrita Rao) for Rajiv's attention, she was one of India’s first MTV and Channel V VJs, the face of a generation that was stepping into globalization and wanted its voice heard. Her shows weren’t just about music videos; they were about opinions, banter, gossip, and youth energy served fresh by someone who spoke as much like a friend as a host. Two decades later, Shenaz still carries that same curiosity, except now the stage isn’t a television studio, it’s the world itself.
Scroll through her Instagram and you’ll see why her more than a million followers stick around. She is constantly digging up stories from the nooks of India and beyond. One day she’s highlighting parents homeschooling their kids who outshine classroom learners, the next she’s showing a mountain hostel carrying forward a hundred-year-old legacy of education. She travels into villages where every child plays chess or towns where nearly every home has a pair of twins, stories hiding in plain sight until she points them out.
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But she isn’t just a heritage buff or travel infulencer; she has a nose for the quirky, craziest stories of the town. From condom-themed restaurants to civet-poop coffee, mosquito-free Coorg to pineapple dating, flower markets in Kolkata, or even travel around Lucknow with a date, she takes the most basic travel experiences and flips them into mini-journalist entries. It’s not travel content for pretty pictures; it’s travel as a discovering journey, often hilarious, sometimes strange, but always rooted in curiosity. Like finding Jooti’s made of pure silver in the lanes of nawabi Lucknow or how a ghost town of Uttarakhand, once deserted because of migration to cities has become the ultimate organic farmstay everyone now craves to live in.
What makes her stand out is the way she turns awkward questions into ice-breakers. Shenaz will happily ask strangers about their exes, or what makes a “10/10” person a deal-breaker. In one viral video, she asked many people whether marriage was worth it. While almost all elderly women said no, there were many elderly men who said yes - something she didn’t intended but it happened none the less. She isn’t setting out to prove a point but her playful questioning often reveals truths about society we didn’t even realize were waiting to be said. It’s this quality that makes her feel less like a polished influencer and more like your nosy but loveable friend, the one who will put you on the spot, make you laugh, and somehow leave you thinking long after.
Of course, this evolution of hers didn’t happen overnight. The daughter of a merchant navy captain, she grew up traveling, and that early wanderlust became the backbone of her career. After TV made her a household name, films like Ishq Vishk and Delhi Belly brought her to Bollywood. And now she's her unapologetic self, exploring the world while being curious about life, people, places, and the odd little questions that reveal bigger truths. If the VJ era made her a youth icon, this Instagram era has made her a bridge between cultures - a “local journalist” with a passport.
In a world of influencers peddling polished perfection, Shenaz thrives on messiness and surprise. She’s unfiltered but thoughtful quirky but grounded. Her stories are as locally sourced as they are globally relatable. Whether she’s sipping odd coffee in some hidden café, talking about bikini waxing, low AQI, or asking a grandmother why she thinks marriage is overrated, she makes the world feel both smaller and bigger at the same time. She was once the voice of a generation discovering itself on MTV and today, she’s the voice reminding us that life’s best stories are often right in front of us, if only we’re curious enough to ask!
What do you think about her Reels? Tell us in the comments below!
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