Instagram's new feature introduces a smarter way to share account access without compromising control

Behind every good Instagram account, there’s often more than one person doing the work. Instagram’s new feature finally acknowledges that and makes it easier to manage things together, without crossing wires.

Running an Instagram account isn’t always a solo project anymore. Whether it’s a content creator managing a packed posting schedule or a small business replying to a bunch of DMs, the demands of staying active online can pile up fast. Instagram’s new Shared Access feature seems to acknowledge that reality, offering a way to bring others into your account without having to give up your password. It sounds simple, but for anyone who's ever struggled with coordinating logins or worried about handing over full access, it’s a practical change.

This feature isn’t about giving someone free rein over your profile. It’s more about controlled collaboration. You can invite up to three other people or more, especially if you're on Meta Verified for Business, and each of them can help with day-to-day tasks like posting, commenting, or replying to messages. If it's a business account, while handling ads and checking insights will be easier, others can’t change your profile details, password, or invite anyone else to the account. The owner remains fully in control. That also means you can revoke access anytime, monitor what actions are being taken, and set specific permissions around things like messaging or stories.

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Instagram has also added layers of permission settings. You get to decide who can access messages, make or receive calls, or interact with voicemails. The same goes for Stories, where you can choose whether or not collaborators can add content to them. 

It’s a move that feels like a response to how digital work has changed. Social media roles aren’t always formal job titles, but that doesn’t make the work any less real. And when people are collaborating behind the scenes, whether they’re part of a brand or a creative team, it helps to have tools that reflect that shared responsibility. For now, this feature is only available on Instagram. It doesn't extend to Facebook or other Meta platforms, though Meta does offer similar options for Facebook Pages or Managed Meta Accounts.

Shared Access doesn’t solve every problem, but it does address something many users have been improvising for years, that is, co-managing accounts with minimal hassle and more security. It keeps the account owner in the driver’s seat while making room for trusted collaborators to help keep things running smoothly.

What do you think about this new feature? Tell us in the comments below.

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