Reviewing the food and trying new local dishes, Sameer Bawa aka ‘spice it up with sam’ is making us drool with his Instagram content. Have a look at his chat with us.

A small idea of him wanting his own photo album of all his adventures and travel that he could look back to encouraged Sameer Bawa to enter into content creation. A professional and a food/restaurant reviewer, Sameer is finding a way to relish every local and traditional delicacy from around the world and while creating drool-worthy content. And surely, who wouldn’t like to have options before choosing one, right? As a person who loves food and travel, he believes in experimenting and finding new surprises. We had the opportunity to have a candid chat with the man himself and he had a lot to share about his life.

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Happy to be an honorary member of #TheDoersClub which convened @sidecarindia last Sunday. What was the agenda ?? @dewars Scotch & conversations !!?? @dewarsindia @whisky.greg @fetch_india . Follow my adventures on : @spiceitupwithsam @spiceitupwithsam @spiceitupwithsam @spiceitupwithsam . Please seek permission before reposting ?? . #cocktailrecipes #doubleisbetter #cocktailhour #lifestyleblogger #delhincr #bestrestaurant #whisky #speakeasy #delhi #delhigram #cocktailsofinstagram #luxury #whiskylover #spiceitupwithsam #drinkporn #photooftheday #delhi_igers #eatingfortheinsta #lifestyle #luxurylifestyle #eatingfortheinsta #highball #foodtalkindia #cheers #cocktailporn #buzzfeed #delhinightlife #cocktails #bestbartender

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Here’s all Sameer Bawa had to share about his life as a content creator:

1) What made you start creating content and when did you begin?

“I have always had an eye for finer things in life and somewhere I wanted to create a repository of my experiences. A personal photo album/journal of sorts that would evoke nostalgia a few years hence. And that’s how the journey of content creation started almost 8-9 years ago. Instagram has been a more recent phenomenon though and I jumped on the bandwagon just about 3 years ago.”

2) What makes your content stand out?

“I have been lucky to have travelled the world extensively and my experiences play a major role in how my content shapes up. For example – I create a lot of food-related content and hypothetically let’s say I am trying out a new Mexican restaurant in New Delhi. I would delve into my experience of trying out multiple local dishes during my visit to Mexico and then share a contextual comparison with my audience.”

3) How do you choose what to promote on your feed and what not to?

“To be honest, I go with my gut feeling at that point in time. There is no set process that I follow.”

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Your wish is my command !! While the messaging on this fantastic island bar @beepuncensored is a bit of a blur, but you guys know that I have had a very focussed approach towards life. So yeah, I am silently appreciating some whisky on the rocks. ?? At Beep, Agra . Follow my adventures on : @spiceitupwithsam @spiceitupwithsam @spiceitupwithsam @spiceitupwithsam . Please seek permission before reposting ?? . #newintown #agra #whisky #wineoclock #cocktailhour #lifestyleblogger #delhincr #bestrestaurant #whiskylover #delhi #agradiaries #cool #jackets #luxury #huffposttaste #spiceitupwithsam #drinkporn #photooftheday #delhi_igers #eatingfortheinsta #lifestyle #luxurylifestyle #ootd #foodtalkindia #cheers #cocktailporn #buzzfeed #delhinightlife #whiskygram #weekendvibes

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Also Read- #KetchupTalks: Wanderers of Delhi talk about everything that goes into creating drool-worthy content

4) One instance/experience that made it all worthwhile?

“There have been more than a few occasions where people in the hospitality business including Chef, Owners, Restaurant managers and even servers have told me that they choose a place to dine after they read my review. This for me is really endearing.”

5) What does a regular day look like?

“I actually have a full-time corporate job but I try and ensure that I publish content on a regular basis. Most of the content is created on the weekends when I have some free time at hand.”

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Such a pleasure meeting Marco Pierre White @marcopierrewhit at the DLF Food Excellence awards last evening @dlfavenue Saket. This was the first time I met the “Godfather of Modern cooking” and he came across as a very warm and humble personality. I would want to share a few facts about him which might get a smile on your face. . 1)He was the first British Chef to be awarded 3 Michelin stars which he famously returned in 1999. 2)He once made Gordon Ramsay cry. 3)While we were getting this picture clicked, he was standing on a platform which was at least 5-6 inches higher than where I was standing, so he is not as tall as he looks in the frame.? . Till next time sir !!?? @world_onaplate . Follow my adventures on : @spiceitupwithsam @spiceitupwithsam @spiceitupwithsam @spiceitupwithsam . Please seek permission before reposting ?? . #WOAP #bestchef #wineoclock #chefsofinstagram #lifestyleblogger #delhincr #winetime #winelover #indianfoodblogger #delhi #delhigram #cocktailsofinstagram #luxury #huffposttaste #winenight #spiceitupwithsam #drinkporn #photooftheday #delhi_igers #eatingfortheinsta #lifestyle #luxurylifestyle #eatingfortheinsta #ootd #foodtalkindia #michelinguide #buzzfeed #winestagram #cheers #michelinstar

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6) How do you make moolahs?

“As I said, I have a full-time corporate job. In addition to that, some brands approach you directly or through PR companies for a paid assignment to promote a product or service.”

7) Where do you get ideas for your videos from?

“I experiment a lot. There is no set pattern or inspiration.”

8) Weirdest brief ever received?

“I generally don’t engage with weird people. If not an influencer, what would you be? Answer – I am just a very normal and level headed bloke. I would still be an incorporate job that I can pursue with passion. “Passion” is the buzzword here.”

Message/tips for upcoming bloggers

“Follow your passion, be consistent, be disciplined and be genuine !! Don’t try to fake it to make it.”

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Chana bhatura from @kwalitydelhi has been spreading love to the people of Delhi since time immemorial !! And I feel that the emotion gets more profound on Sundays. ??At Kwality, CP, New Delhi. . Follow my food trail on : @spiceitupwithsam @spiceitupwithsam @spiceitupwithsam @spiceitupwithsam . Please seek permission before reposting ?? . #cholebhature #instafood #newdelhi #foodblogger #foodcoma #punjabi #bread #indianfood #breakfast #streetfood #delhi #delhigram #sodelhi #olddelhi #huffposttaste #indianfood #spiceitupwithsam #lunch #photooftheday #delhi_igers #delhincr #foodporn #foodgasm #foodstagram #foodpornshare #sundaybrunch #buzzfeedfood #delhidiaries #eatingfortheinsta #foodpornshare

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Take a look at how he replied to our Quick 5 –

Favourite meme template on social media?

“Nothing rings a bell right now.”

One celebrity you want to collaborate with?

“Matthew Hayden. I know he loves his food. 

Your favourite Influencer?

“@finfincooking (Thai influencer) I love Thai food.”

Weirdest or funniest comment you have received?

“In a video where I was having Nihari, somebody commented “Mauli pehen kar Nihari kyon kha rahe ho” (Mauli is the red thread that is wrapped around the wrist during Hindu religious ceremonies.)”

Follow Sameer Bawa on Instagram @spiceitupwithsam to get your fill of drool-worthy food!