The Lipstick Rebellion is officially here and it is the most badass thing you’re going to see today.

After hundreds of Pahlaj Nihalani disasters, there was one good news. Alankrita Shrivastava’s Lipstick Under My Burkha, was cleared for release after a long and tiring fight against the censor board.

The movie that speaks about women sexualities and urges (yes, there, I said it) and was criticised by our artistically and cinematographically challenged chairman of Central Board of Film Certification. Well, that was that!

But, the movie is all set to see the light of the day soon, and Balaji Motion Pictures has a badass campaign, welcoming the movie with all the sass it deserves.

Before that, if you’ve missed out on the trailer, here you go…

And now for the campaign, Balaji Motion Pictures set off a Lipstick Rebellion that has women giving a middle finger with their favourite lipstick, and boy its cool.

And this is how Indian ladies reciprocated…..