Highlighting the importance of grooming for men, LIT’s Grooming Masterclass aims at normalising the concept of men’s beauty and self-care.

Largely due to stereotypes associated with grooming and skincare for men the options available online for them to seek expert guidance have always been skewed while digital platforms are cluttered with content around beauty/makeup for women. With an aim to address this gap and shatter stereotypes around men’s grooming Living in Trend (LIT), a non-fiction YouTube channel by Rusk Media has launched a short video series Grooming Masterclass.

With a series of 24 episodes, this Grooming Masterclass is one of its kind defying pre-conceived notions on the dos and don’ts of men’s grooming. Starring two young anchors – Dishant Gulliya (Actor) and Nandan Chawla (Singer, Actor and Youtuber) the series talks about the latest trends and fashion while highlighting the importance of grooming for men. With conversations that are humorous, entertaining yet informational, the series educates the audience on how men’s grooming is essential and why it should not be a taboo.

Elaborating on the association, Co-founder and CEO, Mayank Yadav, said, “For the longest time men and women have been drawing inspiration for style and grooming from Bollywood, yet that has not been able to break the ice on stigma around fashion and skincare for men. In recent times, the increased access to the internet and dependence of youth on digital content and social media has come to us as an opportunity to engage with the audience in formats that are more relatable and subjects that were otherwise considered a stigma. In association with Ustraa, our experts from the content team have tried to create a non – fiction conversation led series for the Gen-Z whilst keeping the message and ethos intact. The whole idea of creating this content is based on engaging with the viewer with information and instances that they would relate to and engage with.“

The first video was launched on 2nd October and the channel will be releasing one new video every week.

 

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