Google India’s new initiative ‘Make Small Strong’ aims at encouraging local businesses to become more active online.

In order to support and help local and small businesses, Google India has started a new initiative called the ‘Make Small Strong’. This new initiative will focus on helping local businesses adapt to the changing scenario and become more active in the digital space. Brands like Dunzo and Swiggy, which have also partnered with Google, will provide additional support to these businesses to Fast Track On-boarding process and also enable delivery logistics by accepting more orders online.

This new initiative is also based on all the feedback that Google received in their “Grow with Google Small Business hub” effort conducted in July from small-medium businesses. Creators like Prajakta Kholi, Ranveer Allahbadia and Shradha Sharma also joined in this process to help local businesses grow.

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