As bizarre as it may seem, here's how Vishal Mega Mart’s security guard role became the internet’s most unlikely dream job.
Remember Rehansh College of Hotel Management? In that trend, people were suddenly obsessed with trying to get admitted to that particular college. While we have moved on, it is certainly not the only time something like this has become a trend. If you haven’t been living under a rock, chances are you’ve stumbled upon at least one meme about landing a job as a security guard at Vishal Mega Mart. It’s become an oddly specific yet widely relatable internet aspiration. But the real question here is, why are we all, collectively, dreaming of getting the same job? What is it about this trend that has led to such an unexpected cultural moment?
What is the trend about?
The trend began when Vishal Mega Mart, a major Indian retail chain, announced a large-scale hiring drive for security guard positions across India. The job advertisement, reportedly posted around April 1, 2025, outlined a surprisingly rigorous selection process, including a written exam on current affairs, English, and local languages, as well as medical and physical fitness tests. Preference was allegedly given to candidates with prior guard experience, martial arts skills, or even shooting training. While these details remain unverified by some sources, they provided ample fodder for meme creators. What caught the internet's attention was the perceived absurdity of such an intense process for a job typically seen as entry-level. Social media users latched onto this, turning the security guard role into a satirical symbol of an ultra-competitive, almost mythical "dream job.”
Also Read: What's funny anymore? Dissecting the Meme-fication of serious issues and what they say about us
The Vishal Mega Mart memes are a classic case of internet humor as they are absurd, relatable, and self-aware at the same time. And this trend in particular thrives on the hyperbole and social satire. The memes have inadvertently given Vishal Mega Mart massive free publicity. Without spending on advertising, the retail chain became a household name, especially among younger audiences.
These videos definitely have us looking up the job profile:
While the memes are lighthearted, they carry a subtext about India's job market. It becomes a trend because it reflects the harsh reality of unemployment and intense competition for even entry-level jobs. With India's unemployment going higher, graduates are vying for limited opportunities, and the idea of a security guard job requiring an elaborate selection process struck a chord. The memes satirize this by portraying the job as a prestigious, unattainable goal, mirroring the pressure of competitive exams and societal expectations around employment.
What are your thoughts on this trend? Tell us in the comments below!
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