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Netflix’s Social Currency is desperate, entertaining, and cringy all at the same time

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Smrithi Mohan
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Netflix’s Social Currency


We watched 4 episodes of Netflix’s Social Currency to help your ‘should I or should I not’ contemplating self decide if you want to watch the show.

One thing about being Indians, we love Drama! And what better way to celebrate it than have a bunch of people, different from each other and famous faces in a house so they can pit against each other? Reality shows have always been a hit in India. The whole ‘dusro ke gharpe kya ho raha hai’ side of us finds satisfaction in these shows, which is why Netflix decided to give their audience what they need. Social Currency is an 8-episode reality show where eight creators live together in a villa to emerge as the top influencer.

The show is about checking what influence all the creator participants hold outside their phones. It is about finding meaning in their constant need for engagement and likes and how it translates to their real life. Watching these creators trying to survive while starting from scratch feels real, and most of it is because of how well-scripted the show is. Each influencer has a personality that lays down their favorites for the audiences they can support.

Also Read: The Janta thinks that Parth Laghate’s influence on Social Currency is to die for!

Aakash, who was the first to enter the villa, was also the last to be on the leaderboard but managed to charm his way up through the entire show. Vagmita, known for her unabashed content, brought the same energy to the show. Sakshi was the international touch to the show we wanted to see more of but failed. Bhavin Bhanushali brought his social media self to the competition and did his best to own a room. Mridul is all about winning the game, and it’s often at the cost of being the ‘alpha male’ he believes himself to be. And Parth was a non-influencer influencer who looked a bit out of place despite doing well with numbers, considering his lack of knowledge about the ‘influencer world’. 

We saw Sakshi and Vagmita hit it off right from the start, and we wished for their friendship. While they were bonding on supporting each other, Mridul had a different bond with his 1st partner Parth. There is a constant power struggle between him and Parth, whom he sees as his biggest competition. Mrudul ended up showing off his ‘too good for everyone’ and ‘I am the best’ attitude which only resulted in him ending up on the bad side that beams with misogyny and disrespect for women. His ‘wishing’ to see Sakshi without makeup or his commenting on her body because it is too ‘plastic’ for him was the most degrading thing to watch. The only person who feels natural and you root for from the start is Aakash! He openly spoke about his anxiety issues and managed to turn out as someone people could relate to. 

The show is definitely not everyone’s cup of tea. One has to be a real fan of the influencers or really love watching people in trouble and out of their comfort zone. You can walk in expecting it to be just another stale interpretation of another Indian reality show but will be surprised at how engaging the influencers make it. It’s their personalities that you want to watch it for rather than the show itself because every time there is a challenge, it seems like we have watched it before. It feels good to see actors like Sunny Leone make an appearance and address the sexism happening in the show, instead of brushing it under the rug.

Watch the trailer here:

Have you watched the series yet? Share your thoughts with us if you did.

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