Yellowstone International Film Festival (YIFF) partners with Social Ketchup to launch Best Branded Films and Videos awards!

YIFF, founded to celebrate world-class independent cinema, is here in collaboration with Social Ketchup to bring India’s premier film-festival-led awards for branded content! 

Yellowstone International Film Festival (YIFF), in association with Social Ketchup, announced debut awards category in theBest Branded Films & Videossegment. It is a juried awards section recognising the craft, creativity and impact of brand storytelling in video: from cinematic brand films and documentaries to short-form reels, influencer-led films and integrated campaigns. The new awards section will be judged by a jury drawn from filmmakers, advertising creatives, brand leaders and platform creators, with experts from Social Samosa and Social Ketchup supporting. The awards will be presented at YIFF 2025 in November, alongside the festival’s screenings, red-carpet events, and panel discussions.

Key dates:

• Call for entries: Sep 09 – 25 October 2025

• Early Bird deadline: 25 September 2025

(Submission portal and full category list: https://yellowstoneinternationalfilmfestival.com/ad-commercial-submission/)

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Best Branded Films & Videos honours excellence across craft, strategy and new-age formats. Categories include (but are not limited to) Best Director, Best Cinematography, Best Editing, Best Original Music, Best Branded Documentary, Best Short-Form Video / Reel, Best Influencer-Led Film, Best Integrated Branded Campaign, Best CSR / Purpose Film and Audience Choice awards.

Tushar Tyagi, Founder, Yellowstone International Film Festival, said: “Brands are no longer just advertisers; they are storytellers. With the Best Branded Films & Videos awards, we’re creating a stage that treats brand storytelling with the same seriousness and craft as independent cinema.” 

"India is in the middle of a creative pivot, brands are investing in cinematic storytelling, creators are producing ambitious narrative work, and audiences are consuming branded videos across screens and platforms. YIFF’s new awards respond to this shift by offering a credible, jury-led forum that rewards craft while recognising commercial and cultural impact,” says Anshika Singh, Festival Director. 

Submit your entries soon!