5 ways to make Pinterest work for you even if your content isn’t aesthetic at its core

Here's how you can thrive on Pinterest, even if your content isn't all that polished or aesthetic.

Pinterest has always had this reputation for being the most aesthetic platform, and honestly, it’s not hard to see why. Whether it's home decor, fashion, food, or even travel ideas, everything on the platform looks really put together and visually pleasing. As with any other platform, Pinterest is a solid space to get your content to the right people. Considering how it’s known for being visually polished, a lot of creators and brands tend to assume that the platform won't be for them if their content isn't visually pleasing or as it is often known, "Pinterest-worthy". But that couldn't be further from the truth because Pinterest isn't only about how things look but also about how useful, inspiring, or relatable your content is. 

One major trick is to package your ideas in a way that still fits into what people are searching for. Even if your content doesn’t naturally lean into that polished aesthetic, there are still creative and strategic ways to present it in a format that feels right for Pinterest without changing your core. So if you’ve ever felt like your content doesn't quite "fit in," this is where we explore how you can still find your space on Pinterest and make your content work in your own style. 

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Here are few ways you need to know -

Idea Pins for informative and value-driven content:

Idea Pins are a great way to show up on Pinterest even if your content isn’t traditionally aesthetic, because they focus more on value and storytelling than visuals. You can use them to break down a topic into easy-to-digest slides like tips, steps, or quick thoughts. Tese slides can be a mix of text, photos, or short videos.

The first slide should grab attention with a clear hook, and from there, you can guide viewers through your message in a simple, relatable way. Even casual videos, screenshots, or basic photos work as long as the content is helpful or interesting. 

Creating Pinterest boards:

Pinterest boards are one of the easiest ways to organize your content and help it get discovered, no matter what kind of content you create. Whether you’re into fashion, home decor, food, DIYs, personal growth, travel tips, or even educational and career-related content, boards let you group similar ideas together so they’re easier for people to find and save.

The key is to create boards around specific themes like “Easy weeknight recipes,” “Outfit ideas for work,” or “Content planning tips” and fill them with relevant pins. Boards with clear titles and keyword-rich descriptions tend to perform better in search, which means more people see your content even if it’s not super aesthetic. 

Pinterest ads for reaching the right audience with your product or service:

Pinterest ads are a great way to get your content in front of people who are already searching for ideas, products, or inspiration and the best part is, your content doesn’t have to be ultra-aesthetic to work. You would need to have a Pinterest Business account to use the feature. What makes Pinterest different is that users come here with real intent. They’re planning, searching which means they’re more likely to engage with content that speaks to their needs. 

Whether you’re a small business selling handmade products, a coach offering services, or a brand promoting digital tools, Pinterest ads let you target users based on their interests, keywords, and behavior. You can promote standard pins, videos, or even idea pins with clear visuals and direct messaging that tells people exactly what you offer. With the right targeting, your ads just need to be useful, clear, and aligned with what people are already searching for.

Shoppable pins for promoting your products

Shoppable pins are another great way to reach the right audience on Pinterest, especially if you’re selling physical products. These pins allow users to see real-time product information like price and availability and the pin redirects the user to the website making the buying process super seamless. What’s great is that these pins show up organically in search results and home feeds, so you don’t have to pay for visibility, though you can choose to promote them as ads for even more reach.

The main difference between shoppable pins and ad pins is that shoppable pins are focused on products and shopping, and they work organically, while ad pins are paid placements that can promote any type of content, not just products, and can be targeted to a specific audience to drive more engagement.

What you shouldn’t overlook on Pinterest

Pinterest works more like a visual search engine than a typical social media platform, which means that while eye-catching visuals do matter, the real discovery happens through search. So what you write in your titles and descriptions plays a big role. People come to Pinterest with specific goals or questions, and the platform surfaces content that matches those needs through keywords. That’s why adding thoughtful, clear, and keyword-rich descriptions helps your content show up in front of the right audience. 

Titles that explain exactly what the pin offers tend to perform better because they match what people are actively searching for. And once your pins are out there, using Pinterest Analytics helps you understand what’s resonating, which boards or topics are driving traffic, and what kind of visuals or formats perform best. So, instead of guessing, you can create more of the content your audience actually wants to see.

Do you have a favorite strategy that works well on Pinterest? Tell us in the comments below.

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