"Being relevant to the time is a prerequisite for me while developing content," says Shweta Tanwar Mukherjee

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Shweta Tanwar Mukherjee

Take a look at what Indian mom blogger and photographer Shweta Tanwar Mukherjee had to say about her passion and everything that encouraged her to create content for young moms.

Blogging has widened its horizon over the years and it is not just about Fashion and Beauty. The purpose of helping people with a similar concern, however, remains the same. Social media has given people an opportunity to talk about issues that are considered important but given less attention too. The problems that new mothers face is one of such problems. An English literature graduate & an MBA in Marketing and Advertising Indian mom blogger Shweta Tanwar Mukherjee is making the most of her education to address the concerns that young moms might be facing. Shweta who worked predominantly around affinity marketing and Brand Development is pursuing her passion for Photography (Fashion and Concept) as a Profession.

She has always been very gripped by the psychological and emotional development of the child. At every stage, her son Shiven inspired her to learn and unlearn the right way to raise the child. Shweta Tanwar Mukherjee has always been vocal about the methodology, choices, and preferences of being a mother. She has taken it up as her profession and hopes to render her support and assistance to concerned mothers. In our recent interaction, she shared her insights on everything that drove her to create content online.

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#knowyourself ● A Woman's Relationship with MOON ● 🔰I read a book long back on Lunar effect on Human life and since then i always wanted to understand this mystery.  In Vedic astrology the moon is associated with mind and emotions. Hence, its position in relation to other planets is believed to influence the mental, emotional, and romantic destiny of individuals. 👉The idea that the lunar cycle can influence people’s behaviour dates back thousands of years, but has been largely dismissed by modern medicine. However new research suggests there may be some truth to these ancient theories. ♾From Shakespeare’s Juliet bemoaning the “inconstant moon” to pop culture references to vampires and werewolves inspired to metamorphose by the changing of the moon, lunar cycles have long been linked to mood and behaviour !! 🌸A woman’s body & cycle are connected to the Moon and the Earth. Formerly, this link between women and nature was a part of culture and many customs. 🌿 It is said " A disease can only take hold in a woman when her shakti is depleted and her rhythms are out of sync with mother moon" by Sri Swamini Mayatitananda . ● 🌜SIMPLE THINGS TO FOLLOW DURING MOON PHASES ▪️ 🌔New Moon Time • Spend additional time in stillness and quietude. • Rest, eat simple foods, and refrain from extensive cooking. • The new moon time is the most powerful time to set intentions for the rest of the month. 🌗The Time Between the New Moon & Full Moon • The intentions, self-inquiries, and inner contemplations acknowledged during the new moon time begin to build in power. 🌕Full Moon Time • Full moon time is the culminated outward expression that builds from the seeds/ goals were set that during new time. •  If there were negative impressions realized , this is the optimal time to ritualistically release them. • it is when a woman is at her strongest. 🧿 I strongly believe that there are certain universal vibrations, each one of us is different and we should create our own connection with the moon phases ! 📍Do share your Thoughts/Insights in Comments . Would like to know More from You ! ▪️SHARE too !! #shvtas #indianmomblogger #indianinfluencer #positiveliving

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Here are excerpts from our interaction with Shweta Tanwar Mukherjee:

What made you start creating content? And when did you start creating content?

"Being in marketing my job demanded extensive travelling. I had to quit the job when I was expecting Shiven. Photography has always been my passion since college days, so I thought of trying my luck on social media platforms predominantly Instagram. I started sharing images.

Later when Shiven was born, it came to me quite organically to share my #NEWMOM experience along with ‘Lost Womanhood (that’s what I felt at that time) it took me roughly two years to settle down with my thoughts and foreseeing the scope of an influencer in Marketing and understanding the dynamics of it. I got my first Brand collaboration in 2018 and since then my marketing genetics got reactivated and there is no looking back. Touchwood!"

What according to you makes your content stand out?

"I think it’s the right blend of thoughtful visuals, mindful stories weaved with honest experience and the reality of life. Being relevant to the time and the current state is also a prerequisite for me while developing content. I don't believe in following any trend but creating one. Moreover, I am vocal about my preferences, school of thoughts and disagreement."

How do you choose what to promote on your feed and what not to?

"If I  have used the product and loved the experience or if it is a part of my healthy lifestyle and routines, I am happy to promote it. I generally don’t promote chemical skincare or preservatives loaded food."

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● Elevate Your Mood With Smile ● . . . 🌼There are many reasons why it’s important to live life with a smile. . . Smiling has many positive effects on our brains, bodies and the people around us. . . 🌻It can make you feel better, make you more attractive, and you can make the world a better place just by smiling more often. . 👉According to scientists, smiling causes an influx of positive emotions that help in relieving stress and lowering your blood pressure. . Each time you smile, you benefit your health and happiness. . Not only can smiling lift your mood, but it can also elevate the mood of those around you. . . So whatsoever ... Remember to just find reason to Smile ! Every Day ! . . . 💛Leave a 😊 , if you agree ! . . . . #shvtas #positivevibes #indianmomblogger #indianmommyblogger #smilemore #basicthings #happyliving #lifeisgood #reasontosmile #indianinfluencers #delhimomblogger #motivationmonday

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One instance/experience that made it all worthwhile?

"On Dec 30, 2019, I was in Pattaya to celebrate the New Year.  We landed early morning and were waiting for our hotel room. I was walking with my husband towards the beach when I saw one lady walking towards me wearing a big smile, and with open arms, she said, ‘OMG OUR VERY OWN MOM BLOGGER." She embraced me and said that she loved my work.  "I follow you and I saw your story that you were travelling to Pattaya. I am also staying here we should catch up!"

I was elated but surprised as it was least expected of someone sitting 4000 km away to shower me with delightful words. And not to miss that my husband witnessed it (laughs)"

What does a regular day look like for you?

"I generally start my day early so that fruitful routine works like massage, meditation followed by mom duties are done. I then finish some of my work priorities including making important calls and, when Shiven takes a nap then I complete a major portion of content making. The shoot days are a little haywire and messy as too much goes into it but those are the fun days.

Evenings are more relaxed and family-centric. We enjoy having a close conversation, listening to music and post-dinner strolls. I really believe in maintaining the balance between social media and social life."

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🌻I AM A MOTHER . Doing Best i Can to Raise a Good Human In Given Resources Available Environment With Best of My Capabilities I know myself , my life better Than Anyone . . 🦋You know your life better than anyone else so never get carried away when you peep into other Mom’s life ( through social media ) . Get Inspired but Never Set Parameters or Milestones of your life based on Other’s Life Snippets ! . 🔆Every Mom ‘s journey is different and unique in her own way . You cannot compare two uneven stones so build your journey with your own rules and love the results . . 🌼Believe in yourself and Enjoy all moments of Motherhood 🌻 •••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• #shvtas #lilshiven #parenting #indianmom #indianmomonduty #indianmommyblogger #instamom #instamoment #parenthood ##indianinfluencer #momfluencer #motherandsongoals #indianmomblogger #indianinfluencer #gurgaonmoms #momsoflnstagram #indianmomonduty

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How do you make moolahs?

"I am a marketing professional so this works quite as an advantage in terms of proposing brands with affinity marketing proposals or social media boosts with content. Being a photographer helps me design some quality works for brands that they can utilise on social media. Social media Marketing /Influencer marketing has now gained a place in the Marketing Budget or major brands/corporates as the Return on Investment (ROI) is quite effective and brands are ready to make an investment in micro-influencers as well.

So you can say Brand partnership and a few endorsements along with my Photography projects help me make decent money."

Where do you get inspiration for your posts from?

"I am quite observant in terms of what’s going around us and what affects a human psyche. My inspiration is the Time which is NOW. My content is my state of mind which I want to share with my audience in the form of information, experience or preference.

My posts are the reflection of my womanhood which is quite dynamic and has various emotions. It's a blend of positive living, relationships, Mother & Child, Self-care and Mindfulness, fashion & Beauty, Healthy Lifestyle."

Have you ever received a weird or funny brief from any brand for collaboration? Please share, if any.

"Oh yes! (Smiles) I cannot reveal the name of the brand but they were too confused in terms of Brand Positioning during the Campaign and kept changing the narrative of the brief. After 3-4 edits of my script, I could not resist myself from speaking to the Brand directly along with the agency and then we cleared the air. I gave them some real insights about how a complex communication will not be received well as it will leave the audience confused."

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● 5 Tips For Parenting a Toddler/Preschoolers During #Lockdown ● . . ♾Fear, uncertainty, and being holed up at home to slow the spread of COVID-19 can make it tough for families to keep a sense of calm. But it's important to help kids feel safe, keep healthy routines, manage their behavior and build resilience. . . 🌼1. Plan (a little) & Play A Lot - ▪️Children benefit from being able to predict small things and having some control. If you’re into making a daily schedule — great — but it might not work as kids are driven by moods and choices . . . 🌼2. Get down to their level and Be a Part Of Their Fantasy World - ▪️Getting in multiple chunks of high-quality playtime throughout the day can help kids manage their emotions and behaviour, build cognitive skills and support parent-child bonds. ▪️It’s easier to participate when you are sitting on the floor and can give play with full attention ( NO PHONES PLEASE ) . If you’re having a hard time being distracted, try being over-the-top with silly voices, jumping jacks or getting messy. Imaginative play can be a welcome escape for adults too ( I love being a patient driven to hospital in an ambulance 🙈 ) . . 🌼3. Take a Step BACK - ▪️Moms are overloaded with work so Pay attention to what your body feels like or your thoughts sound like right before you REACT. . ▪️Identify what you might do to take a break — hand off parenting to the partner ( Mr Husband in action ) possible, splash cold water on your face or take in a breath of fresh air. 🔆 Even five deep breaths and reminding yourself about your love for your kiddo can provide the space you need to tackle the situation with a clear(er) peaceful Mind . . 🌼4. Be generous with Affection- ▪️Across all Human and species, physical comfort is a powerful way to manage stressful moments . EXTRA HUGS & OVER DOSE OF KISSES will work all the time . . 🌼5 . ITS OK IF NOTHING ABOVE IS WORKING OUT ON ONE GIVEN DAY . IT NORMAL if a Day SEEMS NOT NORMAL and PLANNED . - A NEW DAY WILL COME & THIS SHALL PASS ! . . . 🎯 Do you Agree !! . #shvtas #indianinfluencer #momsofinstagram #gurgaonmoms #delhimoms #momfluencer #indianmommyblogger #indianmomblogger #indianmom #momblogger

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If not an influencer, what would your full-time profession be?

"I would have given more time to photography and be more regular with the projects."

Any message/tips for upcoming bloggers and influencers?

"Be honest to yourself. Don’t Follow trends if they don’t fit your space and personality.

Work on quality content rather than randomly posting something that doesn't make sense. Take regular breaks to brainstorm on content and go creative when you need more engagement or reach. Pay attention to images and visuals as they are the first thing that works on social media. Surprise your audience with your different sides of personality and work."

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● Womanhood in Hinduism ● #shareit : I have been brought up with a particular set of beliefs. I have learned about how one must embrace Hinduism, especially women to lead a good life. 🌿When I went out in the world, I came across innumerable theories and philosophy, starting from literature to existentialism. Although, the idea of womanhood in Hinduism influenced me profoundly. 💮The foundation of Hinduism is the VEDAS. So if one has to prove that Hinduism demeans Vedas, he must show that Vedas demean women. There is not even one single verse in Vedas that demeans women. 👉On the contrary, there are a huge number of verses that GLORIFY women to a level that is impossible to understand even by modern feminist intellectuals. ⭐Sharing here few verses from Vedas obtained from texts of most learned scholars in this field about WOMAN ! ☀️Atharva 11.5.18 ●Girls should train themselves to become complete scholars and youthful through Brahmcharya and then enter married life. ☀️Atharva 14.1.6 ●Parents should gift their daughter intellectuality and power of knowledge when she leaves for husband’s home. They should give her a dowry of knowledge. When girls ignore external objects and develops foresight and vibrant attitude through power of knowledge, she becomes provider of wealths of skies and earth. Then she should marry an eligible husband ☀️Atharva 14.1.20 ●Oh wife! Give us discourse of knowledge Protector of children, having definite knowledge, worth thousands of prayers and impressing all directions, O women, you accept prosperity. O wife of deserving husband, teach your husband to enhance wealth. ☀️Rigved 10.85.7 ● Parents should gift their daughter intellectuality and power of knowledge when she leaves for husband’s home. They should give her a dowry of knowledge. 🌻No Where in Vedas , women have been subjected as weak or objectified , However its some set of people who changed the perspective of it to attain the authority . #doitforyou: To give right unbiased cultural conditioning to the kids , let your SOURCE of INFORMATION be Veracious . 📍Share your Thoughts?? #shvtas #indianmomblogger #womanhood #indianinfluencers #indianwoman

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Here's how Shweta Tanwar Mukherjee reacted to our Quick 5:

Favourite meme template on social media?

There are so many. One I can remember is Avengers in Tamil Comedy really cracked me up.

One celebrity you want to collaborate with?

Priyanka Chopra

Your favourite Influencer?

Sadhguru, super cool in all aspects.

Favourite face filter?

My very Own .. Magic By Shvtas

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Wish to Transform your Body and Mind with #Intermittentfasting . 👉I am no expert but I can surely help you to initiate it and carry it in your life . . . 🔅If you are keen to change your lifestyle for better and inculcate some healthy habits & lose some kgs - JOIN THE GROUP ! . 🔅If you are serious towards your health and wish to be fit - JOIN THE GROUP ! . 🔅 If you are ready to give up stress and embrace positivity - JOIN THE GROUP . 🔅 If You have Strong Mind and Confident Will - JOIN THE GROUP . . . 🎯How to Join ?? . 🌻Follow @shvtas and COMMENT below "Why you want to Join " . ▪️ You will receive the LINK in DM . ▪️ Only 100 seats available ! . . 🌼Let's Do this together !!! . . . . . #shvtas #indianinfluencer #Intermittentfasting #healthylifestyle #weightloss #healthyfood #indianmoms #momsofinstagram #momlife #fastingforhealth #getfit #healthandwellness #momfluencer

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Follow Shweta Tanwar Mukherjee on Instagram at @shvtas to get her expert opinions on Motherhood, Child Development, toddler learning, Reviews and Choices and Positive Living.

Also Read: Travel Blogger Ruchi Sachdev Pens Down A Mom’s Guide To Travel Like A Pro During Winters

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