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In conversation: Sobo Guys talk about creating aesthetic content on luxury fashion, travel and more

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Amaan and Armaan, twin influencers, dish on their dynamic duo. Despite working together, they admit to occasional disagreements. But their bond and shared passion for luxury and lifestyle keep them going strong.

Amaan and Armaan, the twin influencers, are a dynamic duo who've managed to make it big in the world of luxury and lifestyle content. Despite being brothers, they admit that working together isn't always a walk in the park. They have their fair share of disagreements and clashes, but their strong bond and shared passion for all things luxurious keep them going strong. It's like they're the yin and yang of the influencer world, balancing each other out and creating content that's both stylish and entertaining.

Also Read: Imagining our favourite content creators' dynamic in a friends’ group

Here’s what they had to share: 

How do you tackle creative differences while working together?

At times, my thinking for a particular project is very different from Armaan’s, so we divide our work in a way where we both work on different things.

Is it hard not to carry work back home?

 Honestly, we work from everywhere. Either we’re at the gym, in the office, or while traveling too because our work is divided into different segments. We’re working on a business, we’re doing fashion blogging and other things. Work comes up anywhere and at any time. So it doesn’t matter if we’re carrying work back home as such.

What annoys you about each other?

A lot of things! Armaan is lazy most of the time. I’m a little short-tempered. When we’re executing ideas, I argue with him about small things, too, because I’ve put my mind to something Armaan doesn’t allow me to use my creativity sometimes and adds his input. When we’re going to an event, I have to wait for him! So yeh sab hote rehta hai humaare beechmein.

What's the best part of working together?

Each other’s company. We have a lot of work-related burdens on our heads, and each other’s support helps. We can discuss any idea anywhere at any time. The work gets divided, and we get to focus on different things. That’s the best part of working together, we’re a team!

Does working together bring you closer?

Hands down! He’s my best friend. So much happens while working together; we laugh, work and argue a lot because different ideas come into play.

How do y'all tackle fights while working together?

This is the biggest task. We postpone things because, at that particular moment, we’re angry. Kisi mese ek ko kuch samajh nahi aata hai. Ek ziddi bhi ho jaata hai bohot. So we postpone it, and sometimes one of us has to accept what the other says. We even involve a third person, sometimes like a parent or friend.

 Mummy kiski side leti hai?

Yeh toh bohot hi badiya question hai. Mummy Armaan ka hi side leti hai because he’s 3 minutes younger than me. We eat, work out and work together; we literally do everything together, but Mummy Armaan ka hi side leti hai because chotta bhai hai and laadla hai. Not every time but most times, she sides with him only.

This article was first published in the Social Ketchup Magazine's August 2022 edition. 

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