Social Ketchup Magazine July-August Edition '25 celebrates the rise of creators as culture catalysts!

Featuring Revant Himatsingka, aka Foodpharmer, on the cover, Social Ketchup Magazine's July-August '25 edition celebrates creators who didn’t stop at making content but went further to shape culture.

In today's digital world, culture is no longer defined only by cinema, television, or print. It's shaped every day on our phones and on our social media feeds. In the last few years, we have seen the power of digital platforms evolve not just as spaces for entertainment or expression, but as arenas where culture is questioned, challenged, and ultimately changed. A social media post now holds more power to stir conversations and shape culture than one could ever imagine. And as social media consumption reaches every hand, conversations and influence spread like wildfire.

Content creators, who are at the centre of this, hold both the power and the responsibility to shape and influence a culture that fosters positive growth. Whether it is a catchphrase that becomes everyday lingo, or a social movement that begins as a post and turns into a headline, creators have become cultural catalysts in more ways than we know.

We are living in a time of quiet revolutions; the ones that, even if they don't always make headlines, end up shifting mindsets. The kind that unfold not in rallies, but in reels, where truth, more often than not, comes from unexpected places. This issue of Social Ketchup is dedicated to that shift: to the rise of creators as culture catalysts. To the creators who are no longer just entertainers; they are conversation-starters, educators, challengers of norms, and sometimes even reformers; those who didn’t stop at making content but went further to shape culture.

We explore how memes, reels, and campaigns are now tools of cultural change. We look at creators who have questioned social stereotypes, proving that digital storytelling can be both powerful and purposeful.

Our cover features Revant Himatsingka, popularly known as Foodpharmer, a name you might associate with food labels and viral whiteboards, but who, in truth, represents something much bigger. He represents a growing appetite not just for better food, but for better information, better systems, and better choices.

Social Ketchup Magazine's July-August '25 edition features Revant Himatsingka, aka Foodpharmer, on the cover. It

In a country where ingredients were rarely questioned and packaging often told only half the story, he asked the most basic, powerful question: "Do you know what you're eating?" And from there, he sparked a movement rooted in awareness and accountability.

This isn't about content. It's about consciousness. It's about the role voices like his play in shaping how we see everyday things. It's about how culture doesn't just trickle down from the top anymore; it bubbles up from digital sidewalks, communities, and creators who are willing to ask the uncomfortable questions. It is co-created.

As you read through this edition, we hope you see what we saw: that amidst the chaos of clicks and trends, something thoughtful is taking shape. That sometimes, all it takes to shift a conversation is a marker and a mission.

Here’s to the ones who aren’t just creating content, but creating culture.

Until next time,

Mrinil Mathur
Editor-In-Chief

Download the magazine here

By clicking on the Download button, you agree to receive communication from Social Ketchup!