The 12-episode series, Phone Swap India will be available only on Snapchat’s 'Discover' from 27th March onwards.
Snap Inc. today announced the launch of, Phone Swap India, its first Snap Original series in India premiering Saturday, 27 March. Phone Swap is one of the most popular and long-standing Snap Originals. It's now in its 12th season and reaching over 69 million unique viewers on Snapchat in the United States. Produced and filmed in Mumbai by Colosceum Media, this new series was created in partnership with Team Whistle. Each episode follows two people on a blind date, who are unexpectedly forced to trade phones. They're later asked to decide if they want to go on a second date. The 12-episode series is in Hinglish and has English and Hindi subtitles, available only on Snapchat’s Discover.
Snap Originals are shows made exclusively for Snapchat by some of the world's greatest storytellers. Like all shows on Snapchat, they are vertical and full screen. They're created to reflect and celebrate the diverse voices, experiences, and passions of the global community of Snapchatters. Last year, more than 70 million people in India watched Shows on Snapchat. It led to Snap’s daily active user base growing by over 150%.
Phone Swap India marks the first launch from a slate of new original content Snap announced in October 2020. It includes an upcoming Snap Original with rapper and lyricist Raftaar. It will also have exclusive Creator Shows with the likes of Anushka Sen, Ruhi Singh, and Vir Das.
“We've always believed in the importance of investing in a local content experience, working closely with local production partners, and are thrilled to launch Phone Swap India. This is our first Snap Original made for our Indian community and we have so much more in store - we can't wait for Snapchatters to tune in", said Vanessa Guthrie, Head of Snap Originals.