The Telugu actor, Vijay Deverakonda’s Spin Me On Moj Challenge crosses 7.3 billion video plays!
From trending choreographies to crazy transitions, lip-syncing to groovy edits, everyone has participated in at least one! What proved to be a golden year for trends and challenges led Moj to become the leading trendsetter in the country. No stranger to being a groundbreaker, Vijay Deverakonda, the ultimate heartthrob himself, has now set the Internet ablaze by introducing the Spin Me On Moj Challenge and has made the whole nation spin round and round with him!
The challenge required users to do some real spins with their head, shoulder, and body and copy the moves of the actor and make the best possible transition. With over 510,000+ user-generated content pouring in for the challenge, the hashtag #SpinMeOnMoj saw 134,000+ creators participating. The #SpinMeOnMoj Challenge raked in a colossal 7.3 Bn+ video plays to date making it a roaring success for the brand.
The challenge has seen massive participation on their platform from creators as well as eminent celebrities like Hina Khan and Daisy Shah. Adding to the virality, influencers such as Riyaz Aly, Chinki Minki, Aadil Khan, Sameer Mark, Mohak Narang, and Divya Upadhyay have also spun around, making this challenge bigger.
Speaking about this, Shashank Shekhar, Director of Content Ops at ShareChat & Moj, “These entertaining formats not only bring a smile to our consumers but also empower a relentless and powerful generation of creators across the country. The Spin Me Challenge further strengthens our commitment to give our creators a stage to diversify their content and amplify their potential and reach and there wasn’t a better name than Vijay to take it on first”
On #spinmeonmoj challenge, Vijay Deverakonda said, “Social Media has today taken the world by storm, especially short format videos. It has opened up avenues for people across the country and globally, as well, to showcase their talent and create some great content that people enjoy. Be who you want to be – this has always been my motto in life. And platforms like Moj allow the young guns to do that without hesitation. For me, it allows me to get a step closer to my fans / Rowdy boys and girls, and show them a side of me they don’t often get to see. Moj is young, energetic, and engaging and I relate a lot to those qualities. I have phases, with my clothes, films, and even food – and the social media phase is something I am really enjoying currently. It was really fun to do this challenge and see so many creators join in on it as well. It is light-hearted challenges like these that help coalesce the online community and I’m so happy that I was a part of it.”
Catering to over 160 Mn+ onthly active users, Moj has managed to maneuver and lead the rise of vertical videos. With its Bharat first philosophy, the platform has amassed a loyal and ever-growing community of content creators to become a trailblazing force in the short video spectrum.