In the latest edition of Ketchup Talks, Indian content creator, Anushka Hazra opens up about her journey in fashion blogging.
Content creation and its popularity is proof of how online platforms are evolving. People are getting a chance to share their ideas and help people and it has enabled people to be their true selves. Gender, age, class, or profession doesn’t matter when your content is creative and engaging. This possibility encouraged content creator, Anushka Hazra to explore the world of content creation at a young age.
Anushka started content creation at 17 and went on to make videos at 18. A fashion communications graduate, she was keen on taking up content creation as a full-time profession out of her love for fashion and content. Starting off young and trying out new things to help her followers while she continues to do what she likes, makes her journey extra special. At such a young age, Anushka is already associated with more than 100 brands and earns 50,000 a month. She has developed her own base on Trell, inspiring people with her content. We recently had a chat with her, talking about her journey so far and she had a lot to share.
Here’s what she said!
You started off at a very young age, what inspired you to take up content creation?
“I have always loved being in front of the camera just like I have always harbored this love for fashion. When I was in high school, I finally decided to do something about it and explore the same. I started off by writing on my blog which helped me gather the confidence and knowledge to venture into video content creation, soon after.”
What is fashion and lifestyle to you as a creator?
“Fashion for me is a way of life. It is something that gives me a lot of happiness and makes me who I am. It is a realm that has infinite possibilities ready to be explored. What adds to my passion for fashion is it’s also what I chose to study as I pursuing a degree in Fashion Communication from NIFT Mumbai.“
How has Trell, as a platform helped you grow in your content creation journey?
“Trell has helped me gain a lot of confidence as well as technical knowledge. It has helped me realise how content creation can be a full-time job. The platform helps me explore and learn something new every single day.“
What are the common mistakes that you have learnt as a creator so far?
“Worrying too much about the numbers or the algorithm is a major mistake that prompts most creators to feel extremely demotivated. I have personally faced it too but I have gradually realized that it’s not worth it. Not interacting with your audience is another common mistake.“
Who do you look up to find inspiration for your content?
“As a fashion student, I am always reading up on trends and other aspects through magazines, forecasting websites and more, all of which help me find a lot of inspiration. Pinterest is another blessing when it comes to gathering some inspo!“
Has the pandemic affected or influenced you as a person and your content?
“Yes, it has and perhaps in the most positive manner. Even though I have been creating content for years now, it was only when the pandemic hit and the lockdown was imposed that I decided to use all my free time to create content consistently. I decided that it is now or never and promised myself to work harder so that by the time all of this ends, I get all the recognition and success that I deserve for my work.“
What sets your content apart from others?
“My content is always aimed at bringing something new to the table but it also has a huge dose of relatability. My content bridges the gap between conventional and unconventional.“
How do you decide what to promote on your page?
“Cross-platform promotion is key. Apart from that, building a personal connection with your audience on all of your social media platforms also helps.“
Any message/tips for upcoming bloggers and influencers?
“Just be yourself and continue to follow your passion. Give it all that you’ve got. Figure out a primary niche for your content while also exploring other genres. Consistency with quality content should always be a priority. And no matter what happens, never give up. Every time you feel a little demotivated, remember why you started in the first place and appreciate how far you have come.“
Here’s how she replied to our Quick Five:
Creators/Brands you want to collaborate with
“A collaboration with Komal Pandey and Sejal Kumar would be a dream come true! Some brands that I am looking forward to working with include Urbanic, Maybelline and Papa Don’t Preach by Shubhika.“
Favorite trend or challenge
“The growing consciousness about the need for sustainability as well as the entire Y2k aesthetic.“
“A pair of wide-legged jeans, a crop top and my favourite pair of sneakers.“
Skincare routine you can’t live without
“Drinking two glasses of water on an empty stomach daily. And one skincare product that I can’t live without would be the Loreal Paris Revitalift Crystal Micro-Essence.“
One motto you live by
“Work hard in silence and let success be the noise.“