“Today, content creation has helped me build a 7-figure income!” - Kritika Khurrana

Content creation is a rewarding career if you understand how to benefit from it. This is exactly why Kritika Khuranna sharing insights on earning from social media as an established influencer is for every budding creator.

Phone, concept, a good internet network and the confidence to always churn out content no matter what, is all you need to become a celebrity today. Maybe that's also why, ‘I think I’ll just become an influencer or a creator’ has become one of the most common phrases. This urge often also comes from the idea that ordinary people like you and me can enjoy and experience all the perks of famous celebrities, which is what motivates us to pursue it. Although the allure is still there, we also mostly associate the influencer industry with receiving free items or being invited to events that were once considered exclusive to actors and celebrities. Many aspiring creators are still seeking guidance on how to earn a living through various platforms and sustain themselves in this field. And recently, Kritika Khuranna decided to share her insight on it, because who better to provide insights and clarity than an established creator, right?

Beauty, lifestyle influencer and entrepreneur, Khuranna has been a part of the content creation industry for over 10 years now. With a sizeable following and dedicated audience who tune in for everything she shares, whether it's about fashion, beauty, life, friends, or the industry, she has managed to carve out her own space and continues to contribute to the creator community. As part of this industry, she chose to share how she built a seven-figure income from content creation which is a masterclass in itself.

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The creator economy is booming; it’s already valued at over $250 billion today and it’s expected to double, reaching nearly $480 billion by 2027. Highlighting how "brands care about connection, not just numbers," Kritika notes how creators like her have mastered social media and monetisation. One key point she emphasises is how audiences are inspired to buy not because of advertisements but because they trust recommendations from real people. This factor encourages brands to collaborate with creators, further suggesting that demand for such collaborations will always exist. It's up to creators to understand how to leverage this.

According to Kritika, one can begin by deciding their rates. Understanding the time and value they are willing to contribute to brands is crucial. Registering with major UGC platforms such as Amazon and Flipkart, learning to optimise brand collaborations, and utilising YouTube and its features are some of the tips she believes will help anyone starting their career in content creation.

Check out her entire post here!

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