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From crossing milestones to platform updates, here is an update on what’s making news this week.
Saloni Kukreja’s Indu Ice Cream has partnered with MAMI Bombay for a limited-edition tiramisu ice cream. The Body Shop has partnered with Diipa Khosla’s brand indē wild for a wedding-season collaboration focused on thoughtful beauty gifting. The tie-up introduces a set of curated gift boxes that reflect modern Indian wedding traditions, while staying true to both brands’ approach to responsible beauty. The week also saw several creators marking personal and professional milestones. Amandeep Singh drew packed audiences of people for two back-to-back shows in Mumbai, while Aanam C marked 14 years of building her presence on the internet. Meanwhile, Prableen Kochhar Bhomrah celebrated a new chapter as she moved into her new home.
Pinterest is set to expand its advertising stack with the acquisition of tvScientific, a connected TV performance advertising company. The deal will allow the platform to link its intent-driven user data with CTV advertising, giving marketers clearer insight into how television ads contribute to measurable campaign outcomes.
Once integrated, tvScientific’s outcome-focused CTV technology will be built into Pinterest’s performance ad offerings, including its AI-led Pinterest Performance+ tools. The move is aimed at extending Pinterest’s high-intent audiences to the CTV space, helping advertisers run and measure performance campaigns more effectively across TV and digital channels. On the other hand, Reddit has begun limited testing of “verified profiles,” introducing a grey checkmark for notable users and brands to signal authenticity. The feature is not yet open for user requests and is part of a broader platform effort to roll out stronger identity and verification tools.
Also Read: Creators on unlearning the shame around men’s hobbies
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What was your favourite highlight of the week? Tell us in the comments below!
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