From new releases to star‑studded gatherings, here’s a look at some of the most interesting moments from our favourite content creators this week.
Parth Srivastava and Sireesha Bhagavatula have teamed up for a beautiful new song called Jaane Jaan, featuring Twarita Nagar and Hamza Sayed, and released by T-Series. The romantic track paints a picture of love blossoming unexpectedly on a rainy day, with gentle music and vocals that make you feel the magic of chance encounters. T-Series has also released another love song, Maahi-O Maahi, created by producer-songwriters Garvit Soni and Priyansh Srivastava. The music video stars lifestyle creator Aryan Giri, making his debut in this space, alongside actress Vishakha Pandey, and tells a modern-day love story that has the charm of Indian melodies and also the freshness of contemporary pop. In another upcoming release, Rajan will be seen alongside Anshu Arora in the music video Jug Jug Jiye Tu. Speaking of musical collaborations, Yashraj Mukhate did a fun one with Archana Puran Singh and they recreated the iconic “Rasode Mein Kaun Tha” moment. Bhopal-based creator Maithili Jha pleasantly surprises fans with her impactful cameo in Dhadak 2.
Outstation, India’s first Gen Z-focused boy band launched by Viswa Records in collaboration with global music producer and songwriter Savan Kotecha, Republic Records, and Universal Music India, has partnered with Snapchat to engage fans through creative storytelling and expressive content, bringing them closer to the band. Meanwhile, Snapchat also hosted its first-ever Snap With The Stars with Rashmika Mandanna, bringing content creators together for an exclusive afternoon to celebrate the launch of her perfume brand, Dear Diaries.
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