Here’s how CRY – Child Rights and You is encouraging everyone to do their bit in ensuring a happy childhood for every child with the help of its #YellowFellow campaign.

#YellowFellow is an award-winning CRY campaign to celebrate Children’s Day, with the objective of building public awareness for children and their right to a happy childhood. The campaign extends over a month and has several fun yet meaningful engagement activities where the public is encouraged to show their support for children by becoming a #YellowFellow.

Pictures from CRY supported projects
Pictures from CRY supported projects

This year, becoming a #YellowFellow is therefore of special significance as 2020 has been a difficult year for all of us. However, underprivileged children have been hit the worst. They’ve been the unseen victims of the pandemic. By joining the #YellowFellow campaign you can help spread awareness about the importance of happy childhoods. Last year, renowned celebrities like Virat Kohli, Vikas Khanna, Yasmeen Karachiwala, Kanika Kapur, etc extended their support to the campaign. This year also has several known faces like Sucharita Tyagi, Varun Inamdar, RJ Urmin, Sayan Bakshi coming forward to join the fun activities and do their bit.

 

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A post shared by Sayan Bakshi (@theorangeepistles)

Social Ketchup is proud to be associated with CRY – Child Rights and You once again, this time as the Content Partners for the applaud-worthy #YellowFellow campaign. We believe happy childhoods should be a must, not an option. We also think it’s never too late to do something good. So, what are you waiting for? Take a look at these fun challenges and join in to extend your love and support.

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#YellowFellow has always tried to include challenges and activities to add fun in the whole campaign. This year’s challenges were not only fun but also exciting. Take a look at all these amazing #YellowFellow challenges of 2020:

#YellowFellow 7 day childhood challenge:

#YellowFellow Bollywood challenge:

Main Challenge:

 

So, here’s how you can be a #YellowFellow:

Get a pair of yellow socks (Click here to buy a pair online) and use it in quirky or unique ways OR you can also try out our #YellowFellow filters on Facebook and Instagram, upload a picture of yourself and tag CRY – Child Rights and You!

Don’t forget to use the hashtag and tag the CRY India page! Raise awareness for the children who need it the most in a fun way – #BecomeAYellowFellow!

Also Read: CRY – Child Rights and You creates awareness on every child’s right to a happy childhood with the #YellowFellow campaign