#KetchupTalks: "I always ask myself, would I double-tap that photo?", says Rohina Anand Khira on her idea of creating content

Smrithi Mohan
New Update
Rohina Anand Khira

Lifestyle influencer and owner of AA living, Rohina Anand Khira got into a candid chat with us and here is all she had to share about her life as a content creator.

We all have a passion for something in our lives and we work towards giving it our all. While some strive towards it, some try to take it a notch higher. One among them is Rohina Anand Khira, a lifestyle and decor stylist. A person with a creative vision, she has always been keen towards painting, writing and creating. Rohina's family has been in the textile business for a while, giving her the motivation to expand her vision and create her own name in the decor industry. With a graduation degree in woven textiles from the University of Leeds (UK), Rohina Anand Khira came back to Mumbai to become the owner and creative director of lifestyle brand Ajay Anand Living and rebranded it to AA Living.

As a person who belongs to a family from the same background, Rohina focuses on creating her own identity and represent her style in everything she does. Her idea of style depends on inspiring and helping people focus on small details so that they can fall in love with their home.

Have a look at what Rohina Anand Khira had to share about her life as a decor influencer:

  1. What made you start creating content and when did you begin?

"I started in 2013, I started showcasing upcoming trends and trying out the fun ‘filters’ that were only available via Instagram – hence the fascination."

  1. What according to you, makes your content stand out?

"I would like to think I have a relatable aesthetic and inspire people to focus on the details and be more house proud." 

  1. How do you choose what to promote on your feed and what not to?

"I always ask myself “would I double-tap that photo?” Is it something that I would like as a reader?" 

  1. One instance/experience that made it all worthwhile?

"Winning the IDIA Asian Paints award as Instagrammer of the year."

  1. What does a regular day look like in your life?

"It’s usually dictated by my kids and my day job – as I own the Home décor brand AA Living. Instagram planning usually happens post 9 pm, which is when I write my captions and strategize for the upcoming weeks."

  1. How do you make moolahs?

"I have a day job, so I have a sustainable income. Instagram also pays well, but I’m careful that I only genuinely endorse brands I would use or have used myself and I don’t take on anything “for the money”.

Also Read- #KetchupTalks: Indian food blogger Mayank Gupta talks about his idea of creating content on homemade and local food

  1. Where do you get ideas for your videos from?

"I do very organic content." 

8. Weirdest brief ever received?

"I think it was to promote a CCTV camera via a live session and answer a Q&A. I mean I shudder to think what a snoozefest that would be." 

  1. If not an influencer, what would you be?

"I am. Textile design and retail entrepreneur by day." 

  1. Message/tips for upcoming bloggers

"Don't buy followers, it will hurt your genuine engagement. Also, have some credibility – don't do things for freebies and the money – in short, don't be a sell-out. People won't take your recommendations seriously."

Check out Rohina's fun replies to our Quick 5 -

Favourite meme template on social media?

“Gonna tell my kids”

One celebrity you want to collaborate with?

"Rhea Kapoor"

Your favourite Influencer?

"Mimi Ikonn"

Weirdest or funniest comment you have received?

"That my hair makes her like Ross when he sees his cousin's hair (from FRIENDS) – cracked me up!"

Favourite face filter?

"Moody Tones"

Check out her aesthetic Instagram feed to find some decore and lifestyle inspo for yourself! 

instagram influencer lifestyle influencer aa living decor decor influencer home decor influencer Rohina Anand Khira