Check out how Indian beauty bloggers shared their makeup looks for the new Kings and Queens challenge on Instagram.

As we enter into a new month, a new challenge makes it to the internet. For a vast place like social media, we are never short of challenges. Although at times these challenges may seem lame there are some that hold meaning. They not only keep us entertained but also manages to spread an important message. The latest Kings and Queens challenge on Instagram is one such.

Last month, Instagram was flooded with black and white pictures of women with the #ChallengeAccepted becoming a thing that talked about women empowerment while also showing their protest against an incident that happened in Turkey. This month, however, a more colourful challenge has caught people’s attention and it is very much entertaining and meaningful at the same time.

The challenge began after American songwriter and singer Ava Max released her fifth single titled ‘Kings and Queens’ on March 12 from her upcoming debut studio album ‘Heaven & Hell’. The song was written by Max, Brett McLaughlin, Desmond Child, Hillary Bernstein, Jakke Erixon, Madison Love, Mimoza Blinsson, Cirkut, and RedOne talks about women empowerment. It also calls all the men to campaign for women and queens in their lives. People and critics have praised the song for its powerful message, royalty and a strong sense of inspiration.

Check out the song here:

The looks and dance moves have also found its place among the hearts of the audiences. Makeup artists and International beauty blogger Brandon created a transition video of the song that encouraged various makeup artists to re-create the looks from the song while promoting women empowerment. Various artists from around the world became part of the Kings and Queens challenge sharing their looks on Instagram.

Take a look at the Kings and Queens challenge:

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#kingsandqueenschallenge but with an Indian twist to it 🔱 I did this in one hour and couldn’t be more happy with how it came out☺️ What do you guys think of it? Am I getting better at transitions? 😶 ____________________________________________________________ IB: @itsbybrandon LOVE his work! & even though I had this idea before seeing it, I’m gonna tag her as inspo too @makeupbynayanika because I defenitely saw her video hehe Song: Kings and Queens by Ava Max ____________________________________________________________ #love #potd #portrait #makeuplover #makeuptherapy #makeupjunkie #instagood #ig #igers #looks #portraits #happy #love #colors #2020 #indian #indianmakeup #stones #creativemakeup

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I’m not sure about this video. I might delete after. Completely inspired by @lenkalul her version is so bomb ❤️ #kingsandqueens by @avamax Products I used : ❤️ @kyliecosmetics Concealer Bone 💜 contour @ctilburymakeup #contourtutorial 💜 @ctilburymakeup powder 01 💜 @kvdveganbeauty contour 💜 @morphebrushes x @jamescharles palette / 💜 @anastasiabeverlyhills @anastasiasoare #abhbrows #browwiz Ebony 💜 @lillylashes Miami 💜 @fentybeauty #fentyglossbomb ————————————————— #kingsandqueenschallenge #avamax #colorfullmakeup #makeuptutorialx0x #makeuptut #makeupvideosdailyx #makeupviddeoss #makeupvid #makeupvideosdailyx #eyemakeupvideo #eyemakeuptutorials #contourtutorial #anastasiabeverlyhills #anastasiabrows #sephoraladefense #sephorafrance #sephorachampselysees #sephorabeautycommunity #kingsandqueensmemes #jharnalipsync #polishmua

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i dedicate this to all of you queens. #kingsandqueenschallenge Share it with the queens in your life so they know they’re not alone 👸🏻 . . Music by @avamax Challenge created by: @itsbybrandon Inspiration: @lenkalul . . Products used: @nyxcosmetics_in can’t stop won’t concealer @lagirlindia concealer in beautiful bronze @exotic_stores_ focallure foundation @wetnwildindia blush in mellow wine @henaahainaabeauty lashes in INAAYAT @makeuprevolutionindia X Pride palette @tsaracosmetics lip colour in Rush hour ruby @essence_cosmetics lip gloss . . . . #makeupchallenge #lipsync #indianbeautyblogger #makeupartist #makeup #makeupvideo #video #challenge #makeupparty #makeuppost

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My Indian Version of the #KINGSANDQUEENSCHALLENGE inspired by @itsbybrandon Don't forget to use the #makeupbynayanika if you decide to Recreate my Indian Version of this video😍 A big shoutout to my friend @shivani_ltd who was patient enough to tie these braids for me❤️❤️ SONG- kings and queens by @avamax . . . . . . . . . . . . . #indian #fashionblogger #indianfashionblogger #indianbride #indianwedding #indianmakeupartist #bigfatindianwedding #indianblogger #indianbridesmaids #weddingmakeup #indianmua #indianbridalmakeup #weddingmakeupartist #indiancouture #makeuptutorial #bridalmakeup #trending #nykaa #makeupartist #makeupaddict #makeupartistsworldwide #undiscoveredmuas #indianinfluencer #indianweddingbuzz #kingsandqueenschallenge #indianjewellery #bollywood #creativemakeup

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#KINGSANDQUEENSCHALLENGE 🤴🏻👸🏼 🗡 ⚔️ ⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️ Follow @harpreetkhera_ (me) for more videos like this. 💜 ⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️⚔️ Challenge Inspiration : @lenkalul & @valinepunamia_mua 💕 I hope you guys liked this challenge as much as I did,I had a lot of fun while filming it.🥰 If you want your girl to grow don’t forget to LIKE,SHARE,COMMENT & SAVE!💓 • • • • #KINGSANDQUEENSCHALLENGE #kingsandqueens #queensandkings #beautychallenges #makeupchallenges #challengesofinstagram #lenakaulinspires #lenakaul #blue #blueeyes #blueeyeshadow #bluemakeup #beauty #makeup #nykaa #nykaamakeup #influencer #blogger #bloggers #bloggersofinstagram #bloggerstyle #bloggerlife #contentcreation #videocreator #mumbai #mumbaigirls #mumbainfluencers #mumbaiinstagrammers #mumbaibloggers

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This week at #teambeautyluxe we did the #kingsandqueens challenge.✨ Original creator: @itsbybrandon I always wanted to add an Indian touch to it and I saw many makeup artists and beauty bloggers do the same! Shoutout to you all✨ . . Don’t forget to check @justbeingyutii @reeva___ and @deshpandemrunali’s look🥺❤️ . I Love my girls . . Product details: Did my full face using products from @et53.aesthetics.india My most favorite product is their eyeshadow palette 🌸 CHECK OUT MY STORY TO TAKE A LOOK AT THEIR PRODUCTS💃 Lashes : @paccosmetic Gloss : @nyxcosmetics_in . . #kingsandqueens #kingsandqueenschallenge #viralvideos #trending #makeuptutorial #viralmakeup

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Also Read – #ChallengeAccepted: Everything you need to know about the black and white pictures