Instagram and Facebook roll out the option to hide likes, to give people more control of their experience

You can now improve the experience better with the new option to hide likes count on Instagram and Facebook have rolled out.

You may have noticed that Facebook and Instagram have been testing hiding like counts on the platform for a while. Today, Facebook has announced that everyone on Instagram and Facebook will now have the option to hide their public like counts, so they can decide what works for them.

They tested hiding like counts to see if it might depressurize people’s experience on Instagram. What the platform heard from people and experts was that not seeing like counts was beneficial for some, and annoying to others, particularly because people use like counts to get a sense for what’s trending or popular, so the platform decided to give that as a choice.

Check out the new options to hide public like counts.

Starting today, you can hide counts on all posts in your feed. You’ll also have the option to hide like counts on your own posts, so others can’t see how many likes your posts get. This way, if you like, you can focus on the photos and videos being shared, instead of how many likes posts get.

You can hide like counts on others’ posts by visiting the new Posts section in Settings. This control applies to all the posts in your feed.

You can also choose to hide like counts before sharing a post. You can turn this setting on or off, even after it goes live. In the next few weeks you will see both of these controls come to Facebook.

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