Since its launch in July, the short video app, MX Takatak has crossed 15 mn+ video uploads and marked 1 Billion daily videos views.
For the past few years, the Indian population is not just consuming entertaining content but is also creating a lot of it. The popularity of a few short-video apps has paved the way for several others to enter the market causing a boom in the Content and Influcer marketing industries. The homegrown short-video app, MX TakaTak happens to be one of those all. With the rising popularity of short video apps, MX TakaTak has clocked 15 mn+ video uploads and has gone from 0 views to 1 billion+ daily views within a month of its launch.
MX Takatak, in this short span, has also garnered over 10mn daily active users and 45mn monthly active users with the average time spent per user per day being 20 min per user, and generating 100+ video views per user.
Vivek Jain, COO – MX Player elaborated saying, “Be it nurturing the talent of the young influencers who are associated with us, curating personalized content buckets that millions of users are watching on the app or the advertisers who come onboard to reach out to segmented audiences – MX Takatak has something to offer everybody. We’re overwhelmed by the response the platform has received and we look forward to scaling new heights from here on.”
MX TakaTak offers a wide variety of short-form content and creation tools like a well organized and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording and much more to its digital superstars.
Currently, it hosts the largest number of 1Mn+ digital influencers including audience favourites such as Gima Ashi, Manjull Khattar, Somya Daundkar, Khusi Punjaban and Ayush Yadav who have all chosen to be a part of the app. Additionally, a lot of community influencers such as Neetu Bisht and Lakhan Pratap Singh have also joined the app.