With an average of 17,000 subscriptions per day, ALTBalaji has grown its subscriber base during the lockdown!
The lockdown caused due to the pandemic has put a big halt on the daily functioning of everyone including the entertainment industry. The beginning was smooth but soon there was a sudden dearth of content that has resulted in the growing demand from the audience. OTT platform, ALTBalaji has also seen a hike of 60% growth and with a strong uptake of its digital subscriptions and breaking records with an average of 17,000 new subscribers per day.
The fresh content and concepts such as Who's Your Daddy?, Baarish: Season 2, Kehne Ko Humsafar Hain 3 have struck the right chord with the audience and have kept them engaged with its content of 60 to 90 minutes or sometimes even more. The trend has continued.
The hike from 20 million subscriptions in the month of March to over 34 million subscriptions hints towards the growing likeliness towards the platform. ALTBalaji now has over 1.7 million active direct subscribers.
Several OTT platforms are saving us all from boredom due to the content options. The engagement levels at ALTBalaji have seen a significant spike as the viewers choose to see various genres offered by the platform.
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