Carry Minati, Triggered Insaan, Mortal and Scout are coming together in this gaming entertainment show, Playground by Rusk Media.
PLAYGROUND is a unique Esport gaming championship, featuring multiple casual and pro games, between 4 teams, each owned and mentored by Asia’s gaming superstars. From Carry Minati, Triggered Insaan, to Mortal and Scout are all coming together in this gaming entertainment show brought by Rusk Media.
Expressing his excitement about Playground, CarryMinati says, “With Playground, our vision is to garner a more mainstream appeal for gaming in India. There's nothing really available today that combines gaming and entertainment so well for the masses. This show aspires to do that in the long run. Playground has all the elements that make it engaging & powerful - from strategy to mind games to camaraderie to thrills to emotions and much more. The gaming community finally is getting its' own deserving platform and I can’t wait for everyone to be a part of it.”
Ahead of the launch of Playground, the four gaming stars were seen provoking and challenging each other on social media under the digital campaign #GameKyaHai taking the entire Indian gaming community by storm. The digital marketing campaign was a leading trend on various social media platforms leading to heightened engagement and discussion amongst gaming enthusiasts reaching over 75 million fans within 24 hours.
With the future of entertainment tilting toward being immersive, engaging, and interactive, gaming will gain even more popularity amongst mainstream audiences. The gaming community in India has grown to over 400 million in 2020 from 250 million in 2018. Growing steadily for the last five years, it is expected to treble in value and reach $3.9 billion by 2025.
This show will have the best of drama, gaming, and entertainment in a never-before setting that will expand the gaming entertainment to a wider cross-section of audiences in India.
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