/socialketchup/media/agency_attachments/2025/01/15/2025-01-15t065936648z-magazine-logo-black.png){kind=logo}
Follow Us/socialketchup/media/media_files/2026/01/21/suntv-roopmati-2026-01-21-15-28-52.png)
When brain-rot moves out from your phones onto your television screen, you can't help but wonder - Do people really need this? And maybe SunTV is answering it.
If you don’t know what ballerina-cappuchina is or why that one humanoid cat accidentally cooked her own child, then congratulations, you have no idea what brain-rot is and I'm jealous of you. But, for people who do know what I'm talking about, I feel the weight of the curse that’s thrust upon your feed. Gaining popularity back in 2025, brain-rot is the kind of content that's low-value, overstimulating and alters your brain chemistry. It messes with your algorithm and haunts your life like a curse that can’t be lifted. No matter how much we hate it, we secretly enjoy watching it, especially when our brains are too tired to function or when our consciousness wants to take a deep dive from the cliff. However, it was limited to our phones, which we could easily avoid, until SunTV said, “Not on my watch!”
Lately, SunTV, a major South Indian Broadcaster has become the talk of the town for its shows. What started out with dramatic and over-the-top storylines has evolved into what the internet fears and loves the most - brain-rot! Their shows were already something that people on social media loved to joke about, but with some new releases, they changed the game for the worse.
Shows like Divya Prem on Sun Neo TV, an extension of SunTV that grasps the Hindi general entertainment space, have made people question: who’s coming up with plots like that, what’s the point of this, and how do these actors even agree to do this? While this show wobbles over a thin line between over-the-top and brain-rot, Roopamati, a show from their Bangla extension, Sun Bangla obliviated that line into pieces. On the surface, it's a story about an exiled Princess who is returning to protect her kingdom with some guidance from supernatural forces, but it quickly turned into a show where they meet an AI-generated thug cat in a village of cats.
Don't believe me? Check out this video yourself
The internet has been in shock ever since the show released and with every new episode, they are left more gagged than before. What’s particulary interesting is how, despite being clueless of its need to exists, people seem to be loving the show just as much as they hate it. For some, it's pure fun, while for others, it's questionably innovative. However, at its core, the show has become a prime meme material, something people can make fun of. The memes around it reciprocates into massive engagement and record-breaking TRP, which could give the creators more reasons to produce more such shows in the future.
The problem isn’t with the use of AI-generated visuals and characters; Naagin's been doing the same in their new season. The issue is the blatant use of it to create a storyline that doesn't make any sense whatsoever. Imagine seeing clearly AI-generated content that was dismissed as “brain-rot” on the internet being repackaged and introduced to the masses through national television. If such content can numb your brain in one scroll, it surely can do more harm than good on television with it’s prolonged run. It exposes an audience of diverse age groups and walks of life to low-erffort and brain-melting content by normalizing consuming them only to further degrade the already declining cultural and creative value of Indian television serials.
How do you think brain-rot content in mainstream TV will affect the audience?
For more such stories, follow @socialketchup
/socialketchup/media/media_files/2026/01/16/desktop-leaderboard-4-2026-01-16-17-20-06.png)